Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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The bit in her book that readers are reacting to the most, says Louise O'Neill, is not the gang rape. Continue reading at Stuff
[ Stuff | 2015-10-26 00:00:00 UTC ]
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New Yorker editor on the magazine’s magic formula, a new weekly radio show – and caution over Facebook contentDavid Remnick is meant to be talking about the New Yorker’s weekly radio show, which launched this weekend. Yet his answer to my opening gambit, asking why the venerable weekly is going... Continue reading at The Guardian
[ The Guardian | 2015-10-25 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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The 1TB Surface Book Microsoft teased at the laptop’s reveal is finally available for preorder, and boy, it’s expensive. For $3,200, the highest-end Surface Book packs an Intel Core i7 processor—Microsoft previously said the specific model would be the i7-6600U, a 2.6GHz dual-core processor with... Continue reading at PC World
[ PC World | 2015-10-19 00:00:00 UTC ]
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HarperCollins defends book as a work of ‘impeccable scholarship’ after the Hughes estate accuses author Jonathan Bate of factual inaccuracyThe publisher of Jonathan Bate’s controversial biography of Ted Hughes has hit back after an attack on the work’s accuracy by the late poet’s widow, saying... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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Read about Salman Rushdie, Iranian publishers, The Markets conference, the Rights Directors Meeting and more in our Frankfurt Book Fair show daily for Wednesday. The post Download: Wednesday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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Playboy will stop running photographs of naked women in its print edition after more than six decades, the magazine said Tuesday.Although it will continue to publish "sexy, seductive pictorials," as Playboy put it in a statement, the magazine will end more than six decades of full nudity when a... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Instagram has seen its share of photo essays, profiles and short stories. But no one has used the image-sharing network to publish an entire novel - at least not until Matilda and Harry. Continue reading at Stuff
[ Stuff | 2015-10-13 00:00:00 UTC ]
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Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday
[ Digiday | 2015-10-13 00:00:00 UTC ]
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Picador is to publish a new novel by Jessie Burton called The Muse in July 2016. Set in 1930s Spain and 1960s London, The Muse is the story of a young Caribbean immigrant, a bohemian artist and the mysterious painting that connects them across the decades. Francesca Main at Picador acquired... Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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After a multiyear hiatus, Random House created a client services division in 2003 and returned to distribution with the signing of its first new client, Steerforth Press in Hanover, N.H., in 2004. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Publishers are urged to offer schools access to the great works of English literature at low cost by the Education Secretary. Continue reading at BBC News
[ BBC News | 2015-09-24 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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A Hollywood movie maker, an audio book producer and publishers seeking Dutch and French translation rights are the silver lining in Ted Dawe's censorship nightmare. Continue reading at Stuff
[ Stuff | 2015-09-15 00:00:00 UTC ]
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Young was accused of heresy with his bestselling 'The Shack,' and the author expects that his new novel 'Eve' will spark even more debate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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CILIP member Andy Richardson has called on the organisation to oppose the “amateurisation” of public library services. Richardson said that allowing library services to be run by volunteers in the local community with little or no funding for professional or paid library staff, proposed by many... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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It's official now: Enrique Hernandez will out more than a few days with his strained hamstring. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-01 00:00:00 UTC ]
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Trade sales in May saw some wild swings, according to AAP’s monthly StatShot program. In the adult books segment there was a decline of 5.0%, compared to the same month last year. Meanwhile, sales in children’s/young adult fell 9.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-01 00:00:00 UTC ]
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Controversy continues to dog Red Hen Press after managing editor Kate Gale's HuffPo article last week: three prominent members of its advisory board have resigned, and authors publishing with Red Hen are speaking out. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-01 00:00:00 UTC ]
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