Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Just because Apple is on the hook for allegedly anti-competitive book sales doesn't mean that Amazon is above reproach. As promised, groups representing both authors and booksellers are calling on the US Department of Justice to investigate Amazon fo... Continue reading at Engadget
[ Engadget | 2015-07-14 00:00:00 UTC ]
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Days before Amazon celebrates its 20th anniversary, Authors United is asking authors to sign a letter to the DoJ for an investigation of Amazon, and ABA submitted a similar request on Monday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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We asked our readers how the controversy surrounding the publication of Harper Lee's 'Go Set A Watchman' affected their decision to read it or not. Here's what they said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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French publishers’ net income fell by 1.3% last year to €2,652m from €2,687m in 2013, although the picture is “encouraging” for the first half of this year, the book trade publication Livres Hebdo has reported. This was the fourth year running showing a decline, even though the drop was less... Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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Barnes & Noble posted net income of $36.6 million in the fiscal year ended May 2, 2015 compared to a loss of $47.3 million in fiscal 2014. The profit improvement came despite a 4.9% decline in total revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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After days of speculation, Swedish book and media company Bonnier confirmed on Monday (22nd June) that its German publishing operation Verlagsgruppe Bonnier (including Piper, Ullstein, Carlsen, arsEdition, Thienemann-Esslinger and Berlin Verlag) is dropping DRM (Digital Rights Management) from... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
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Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday
[ Digiday | 2015-06-18 00:00:00 UTC ]
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Cengage Learning reported sales of $1.71 billion in the fiscal year ended March 31, 2015, down 2.2% from fiscal 2014 and earnings declined 4.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Overcoming government objections to its content, Sonny Liew's graphic novel biography of Singapore cartoonist Charlie Chan Hock Chye has been a hit and will be publishing in the US next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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The Authors Guild has outlined some of the "egregious terms" of current contract boilerplates it plans to address in its Fair Contract Initiative, first announced May 28 during BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every... Continue reading at AdWeek
[ AdWeek | 2015-06-12 00:00:00 UTC ]
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A new edition of Jilly Cooper's sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions. The post Wandering Hand on Bum Book Cover Causes Controversy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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The Folio Society has confirmed it will not renew its title sponsorship of The Folio Prize after completing its initial two-year agreement with the award. The prize, known as the Literature Prize before The Folio Society agreed to sponsor it, is now on the hunt for a new sponsor, and hopes to... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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The trade has welcomed a debate over the lack of recognition for illustrators, but Nielsen — the global measurement company that supplies the charts to The Bookseller — has warned that the issue of gathering data is not clear-cut. Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Bestselling author Jeff Goins believes we don't so much find the work we were born to do; we just begin moving so it can find us. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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Paul Kingsnorth’s The Wake, published by crowd-funding platform Unbound, has been named the inaugural Book of the Year at the Bookseller Industry Awards 2015. The book is written in re-imagined old English and set in 1066, and was longlisted for the Man Booker Prize and the Folio Prize,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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Online shoppers will find out within a few months whether they will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff
[ Stuff | 2015-05-12 00:00:00 UTC ]
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