Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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With schools closed as a result of yesterday's riots, the worker-owned bookstore/coffeehouse has stepped in to make sure kids are safe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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Hachette Book Group USA and the Swedish writer Jonas Jonasson have engaged lawyers to pursue royalty payments owed to the author by Hesperus Press. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Connect Books has delivered a “much improved” operational performance in the last six months, although sales were down 3% to £103.4m. The Norwich-based company, which comprises Bertrams, Dawson Books and Wordery, also saw its underlying operational profit decrease by 18.6% to £1.9m compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Exposé published by Murdoch-owned HarperCollins claims State Department gave favourable treatment to those who donated to her family foundationA mudslinging, Murdoch-approved bestseller-in-the-making is ready to provide conservatives with their most potent fodder yet to cast the Clinton family... Continue reading at The Guardian
[ The Guardian | 2015-04-20 00:00:00 UTC ]
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According to preliminary estimates released by the U.S. Census Bureau, bookstore sales fell 2.2% in February compared to February 2014, dropping to $716 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I... Continue reading at AdWeek
[ AdWeek | 2015-04-14 00:00:00 UTC ]
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Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Publishers need to communicate better with authors, pay them more and utilise writers’ skills to market books, but most writers would still choose to be published traditionally, a survey has found. The Do You Love Your Publisher? survey, co-produced by authors Harry Bingham (in the UK) and Jane... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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The Culture Ministers of France, Germany, Italy and Poland have joined together to campaign for the EC to charge the same VAT for ebook sales as print. The post France, Germany, Italy, Poland Call for Lowering VAT on Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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Publishers offered a measured response to news that the Lifeway Christian Stores chain will no longer carry "heaven tourism" books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous. The post Controversy Courts Several Australian Cookbook Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Europe's research universities have called on the academic publishing sector to stop double-dipping when charging researchers and their institutions for subscriptions and fees for processing contributed articles. Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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The French, German, Italian and Polish culture ministers today released a joint statement calling for the European Commission to propose immediately legislation to allow VAT on ebooks to be levied at the same reduced rate as print books. Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Hachette UK’s parent company Lagardere has released its results for 2014, showing that profits at Lagardere Publishing, which includes Hachette UK as well as other publishing divisions across the world, were €197m, down by 12% or €26m year-on-year. Sales for 2014 came to €2,004m, down 4.5% from... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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The real-time lyrics feature that Spotify added to its desktop app this past week hasn’t impressed the U.S. karaoke industry. Joseph C Vangieri, the CEO of DigiTrax, has called it “unfair competition for us American ‘Karaoke’ companies.”Lest you think that he has a beef with Spotify, know that... Continue reading at PC World
[ PC World | 2015-03-06 00:00:00 UTC ]
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Scouting agency Maria B. Campbell Associates is expanding its London office, adding three new clients, all houses within the Netherlands-based VBK Group: Atlas Contact, Kosmos Personal Growth and Ten Have. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
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