Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent Mercedes-Benz Fashion Week.One of a new breed of companies – collectively known as multichannel networks, or MCNs – mining the commercial opportunities provided by the fast-growing online video market, Rightster floated on London's AIM stock market earlier this month and is planning a growth spurt of its own. The AIM listing raised £20m, with the loss-making, three-year-old startup now valued at about £73m.Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites. Clients and partners range from traditional media organisations including ITN, the Guardian and the New York Times to content owners such as the Australian Football League and the British Fashion Council. "We are not a media company but a supplier to media companies," says Charlie Muirhead, chief executive and co-founder of the London-based company.The global market in online video is expected to grow by 26% this year alone to £9bn (including advertising, subscriptions and transactions), according to a forecast from Informa. This growth trajectory is expected to continue, driven... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Rewind: Young John Slattery Can't Believe His Luck in This 1980s Sports Illustrated Commercial

There was a time in the '80s when men rushed into video stores searching for VHS (or Betamax) tapes of sports bloopers. And those men looked a lot like Roger Sterling.At least that's what a Sports Illustrated TV spot would you have believe.With Sports Illustrated publisher Time Inc. preparing to... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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CNN Nabs Bloomberg Video Exec

CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek

[ AdWeek | 2013-11-25 00:00:00 UTC ]
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Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek

[ AdWeek | 2013-11-23 00:00:00 UTC ]
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'Where the Wild Things Are' celebrates its 50th anniversary (+video)

Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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VIDEO: Concretopia: Rebuilding Britain

The BBC's Nick Higham meets John Grindrod, the author of Concretopia, a new book charting the rebuilding of post-war Britain Continue reading at BBC News

[ BBC News | 2013-11-22 00:00:00 UTC ]
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Mail Online targets £60m revenues in 2014

Publisher aims to continue 2013's 50% growth to hit point at which website's income would exceed newspapers' declineMail Online has set a target of making more than £60m in revenues in 2014, with executives saying it is close to more than offsetting revenue declines at the Daily Mail and Mail on... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

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[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Montgomery's vision of local journalism's future: 'skimming online content'

Local World's chairman, David Montgomery, has revealed his vision of the future role for journalists employed by his regional newspaper group.According to a Press Gazette report based on a sight of Monty's mission statement, a single journalist will fill a weekly paper by "skimming online... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Random House Partners with Pinterest Producing Online Bookstore Table

Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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Duly Noted: John Oliver to leave The Daily Show (Video)

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[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
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VIDEO: Wonderland artist's books sold

A collection of first edition books illustrated by the Edwardian artist Arthur Rackham has sold for more than £40,000 at auction. Continue reading at BBC News

[ BBC News | 2013-11-13 00:00:00 UTC ]
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VIDEO: The Pike wins non-fiction book award

Author Lucy Hughes-Hallett has won the Samuel Johnson Prize for Non-Fiction for The Pike, her biography of philandering Italian poet and politician Gabriele D'Annunzio. Continue reading at BBC News

[ BBC News | 2013-11-05 00:00:00 UTC ]
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IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising

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[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-11-02 00:00:00 UTC ]
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Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
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VIDEO: Could bees book win top literary prize?

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Check Out the Top 10 Brands on Tumblr

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[ AdWeek | 2013-10-29 00:00:00 UTC ]
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New York Times Ad Chief: Branded Content Units Coming Soon

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[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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