Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent Mercedes-Benz Fashion Week.One of a new breed of companies – collectively known as multichannel networks, or MCNs – mining the commercial opportunities provided by the fast-growing online video market, Rightster floated on London's AIM stock market earlier this month and is planning a growth spurt of its own. The AIM listing raised £20m, with the loss-making, three-year-old startup now valued at about £73m.Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites. Clients and partners range from traditional media organisations including ITN, the Guardian and the New York Times to content owners such as the Australian Football League and the British Fashion Council. "We are not a media company but a supplier to media companies," says Charlie Muirhead, chief executive and co-founder of the London-based company.The global market in online video is expected to grow by 26% this year alone to £9bn (including advertising, subscriptions and transactions), according to a forecast from Informa. This growth trajectory is expected to continue, driven... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-24 00:00:00 UTC ]
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[ AdWeek | 2013-08-21 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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Time Inc. Launches Documentary Video Unit

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[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Reading Agency to release dyslexia help books

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[ The Bookseller | 2013-08-09 00:00:00 UTC ]
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Calgary bookstores continue to help flood victims

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[ The Christian Science Monitor | 2013-08-02 00:00:00 UTC ]
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VIDEO: Meet the Author: Ben Wilson

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[ BBC News | 2013-07-31 00:00:00 UTC ]
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CHM Decoder quickly converts CHM help files to HTML

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Facebook offers promotional help to small game developers

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Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

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VIDEO: How to Make the Perfect Comic Book TV Show

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Native Offerings Approaching 90% of Online Publishers

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[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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VIDEO: Music to read books by

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[ BBC News | 2013-07-22 00:00:00 UTC ]
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Comic-Con 2013: A look at past comic books and a glimpse of the genre's future (+video)

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'Saving Mr. Banks' trailer explores how 'Mary Poppins' was adapted for the big screen (+video)

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