Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent Mercedes-Benz Fashion Week.One of a new breed of companies – collectively known as multichannel networks, or MCNs – mining the commercial opportunities provided by the fast-growing online video market, Rightster floated on London's AIM stock market earlier this month and is planning a growth spurt of its own. The AIM listing raised £20m, with the loss-making, three-year-old startup now valued at about £73m.Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites. Clients and partners range from traditional media organisations including ITN, the Guardian and the New York Times to content owners such as the Australian Football League and the British Fashion Council. "We are not a media company but a supplier to media companies," says Charlie Muirhead, chief executive and co-founder of the London-based company.The global market in online video is expected to grow by 26% this year alone to £9bn (including advertising, subscriptions and transactions), according to a forecast from Informa. This growth trajectory is expected to continue, driven... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-24 00:00:00 UTC ]
News tagged with: #increasingly competitive #land grab #licence fee

Other news stories related to: "Rightster helps brands to cash in on the commercial rewards of online video"

Into the heart of CERN: an underground tour of the Large Hadron Collider (video)

"Why, sometimes I've believed as many as six impossible things before breakfast." ― Lewis Carroll, Alice in Wonderland I've been to see ALICE -- though there was no looking glass to jump through, just a retina scanner and one very long elevator ride down into the earth. I've toured a CMS... Continue reading at Engadget

[ Engadget | 2013-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publishing #impossible things

Paula Deen publisher cancels book deal. Now what? (+video)

Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paula deen

VIDEO: News Corp splitting into two

Rupert Murdoch's media empire News Corp is in the process of being split into separate publishing and entertainment companies. Continue reading at BBC World

[ BBC World | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #entertainment companies #rupert murdoch

General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad buying #community management #weight watchers #emerging platforms #paid ads #community managers

Kindle Worlds: Bringing Fanfiction Into Line But Not Online?

Limiting Kindle Worlds to the ebook form may cater the needs of licensors, but it is counter to the ethos, habits and desires of fanfiction writers and readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook form #kindle worlds

Distributor Magnify, a Web Video Curator, Raises $1 Million

Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD

[ AllThingsD | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york-based company #video distribution

Book Tokens reveals rewards programme

National Book Tokens is launching a rewards programme for customers and a direct marketing... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #direct marketing #rewards programme

CUP offers help to former printing staff

Cambridge University Press has said it will set aside a hardship fund to offer financial support... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this |

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |

New prize rewards military history

A new book award has been founded in the US to reward military history titles. The Guggenheim-... Continue reading at The Bookseller

[ The Bookseller | 2013-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book award

Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user experience #digital space

RH starts online consumer insight panel

Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
More news stories like this |

Model Railroader Launches Paid Video Site

Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fertile ground

Hodder steps up online communities

Hodder is stepping up its online consumer engagement programme. Three new community hubs are... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #community hubs #online communities

Newsweek 2.0: A New Model For Online Magazines

Designed by Huge, the revamped, digital-only Newsweek aims to bring print mag qualities like cohesion and curation to the web. When it was announced last fall that Newsweek, after nearly 80 years as a weekly news magazine, would ditch print and go all digital, it seemed to many like an ill... Continue reading at Fast Company

[ Fast Company | 2013-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #relevant stories #ve managed

German online copyright law to take effect in August

A German online copyright law that will give publishers the exclusive right to the commercial use of their publications on the Internet will come into effect on Aug. 1. The law was published in Germany’s Federal Law Gazette (Bundesgesetzblatt) on Tuesday. After a law is published in the... Continue reading at PC World

[ PC World | 2013-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #single words #parts thereof #news snippets #give publishers #google news

Online Retailers, E-books Gained in 2012

At Publishers Weekly’s May 8 discussion series on trends in consumer book-buying, held at the offices of Random House in New York City, Carl Kulo, U.S. director of Bowker Market Research, highlighted the major shifts that took place in 2012 in such key areas as sales by format and by channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key areas #major shifts #random house #e-books gained #online retailers

Amazon's new China app store could help pave way for Kindle products

Amazon.com has updated its mobile app store to include support for its Chinese customers, in a sign that the U.S. company could be preparing to sell its Kindle e-readers and tablets in the country.The update effectively launches a new version of Amazon's app store built in the Chinese language.... Continue reading at PC World

[ PC World | 2013-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #overseas markets #chinese consumers #mark natkin #official sales #immediately respond