Racism targets some but works against everybody

Racist policy choices ultimately deprive society as a whole, writes Heather McGhee. Continue reading at 'The Washington Post'

[ The Washington Post | 2021-03-12 13:00:00 UTC ]

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How’s Marvel Now Working Out?

Since launching a major revamp of their line more than two years ago, Marvel has had mixed success with their Marvel NOW! titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major revamp


Facebook’s Plan to Make Apps Work Like Webpages Gathers Momentum

Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired

[ Wired | 2014-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #web browser #online companies


How Data and Editorial Teams Can Work Together

For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online activity #drive traffic #publishing industry


Quantcast Links Web and Mobile App Data for Ad Targeting

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek

[ AdWeek | 2014-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest iteration #stronger case


Asus Transformer Pad TF103C review: This hybrid is better for fun than work

I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve chosen #months ago


Kindle Unlimited: Who will it work for?

There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle unlimited


J.K. Rowling reveals six new Cormoran Strike books are in the works

Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter #eventually outnumber #robert galbraith #detective series #rowling reveals


Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drive sales #e-commerce site #mobile device #real simple #architectural digest


Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holy grail #digital publishing #sponsored content


Angry Nerd: Why Guardians of the Galaxy Works Where Spider-Man Fails Hard

Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired

[ Wired | 2014-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make sense #angry nerd


Lincoln Targets Millennials With 'Dream Ride'

Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek

[ AdWeek | 2014-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #promoted tweets #sponsored posts #video shows #growing family


BBC's James Harding to newspaper publishers: let's work together

Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public services #powerful people #northern ireland #biggest audiences


#Hashtag book titles trend is a gimmick that works  for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: ##girlboss #fifty shades #harry potter #cat video


Working-class fiction has been written out of publishing

Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #working class #recent comments #publishing books


Sales up 7% at The Works

The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad exchange #publisher sites #ad targeting


Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Books, Toys Still Work Together for Specialty Outlets

Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #low profile #early 2000s


Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chris riddell #russell brand #books aimed