Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

Other Publishing stories related to: 'Question of the Day: Are there too many metrics?'

Sales and footfall up for first Bookshop Day

Bookshops have reported higher footfall and sales for the UK’s first Bookshop Day on Saturday, which involved events with high profile authors, illustrators in residence and customers reading in bookshop windows. Continue reading at The Bookseller

[ The Bookseller | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop day #bookshop windows

Poetry market celebrates National Poetry Day with highest sales ever

Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #highest sales #annual sales #poetry books #records began

Trapeze reveals five new signings on official launch day

Trapeze, one of Orion's newest imprints, has announced five new acquisitions to coincide with the official launch of the imprint, among them The Brexit Survival Activity Book, and a new book by Dan The Diamond Minecart. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newest imprints #official launch

Joanne Harris: We should all celebrate Bookshop Day

Small presses, libraries and independents are all under threat. No one wants to hear their child ask: ‘What’s a bookshop?’On Saturday it is Bookshop Day. My heart always sinks a little when I hear that a day has been set aside to celebrate something I love: it too often feels like being put on a... Continue reading at The Guardian

[ The Guardian | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prices #independent bookshops #amazon appeared #joanne harris #small presses #longer afford #free market #online competition

PRH’S 2-Day Transit Shipping Program Returns

Penguin Random House’s annual indie bookselling initiative is launching one month earlier than in years past and extends for five months, through Valentine's Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #years past

'Over 2,000' stores to mark National Bookshop Day

Over 2,000 bookshops are preparing to celebrate the UK’s inaugural Bookshop Day on Saturday 8th October with events and book clubs, according to The Booksellers Association. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book clubs #booksellers association

Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday

[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conduct business #performance metrics #latest signal #walled gardens

'Uplifting' account of modern-day masculinity to S&S

Simon & Schuster is to publish Chase the Rainbow, an "honest yet uplifting" account of a woman's life affected by the suicide of her husband by journalist Poorna Bell. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Facebook Apologizes for Overstating Video Metrics

The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times

[ The New York Times | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos viewed #figures presented

Cupcakes from Jamie T and a trip to Abbey Road: A day in the life of NME’s digital editor

For the latest in Digiday’s Day in the Life series, Charlotte Gunn, digital editor at NME, takes us through an average day. Like many publishers, NME is producing more video content, half of Gunn’s time is spent finessing the video strategy. This includes Facebook Live sessions with bands at... Continue reading at Digiday

[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editor #video content #video strategy

Brexit and Trump are too important for ‘shadows’ and ‘questions’ | Paul Krugman

Paul Krugman is right to condemn journalism’s ‘weasel words’ about Hillary Clinton. The hardest subjects require the most exacting press standardsSometimes journalists can’t live by a hand-me-down codebook. They themselves are responsible for what’s published. They live, after all, in the... Continue reading at The Guardian

[ The Guardian | 2016-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul krugman #weasel words #hillary clinton

National Poetry Day to see 'mass outbreak of verse'

National Poetry Day this year will see community groups come together for a "mass outbreak of verse" on Thursday 6th October, when railway stations, coffee shops, police forces, schoolchildren and scientists all rise to the challenge to “say it with a poem”. Continue reading at The Bookseller

[ The Bookseller | 2016-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community groups #coffee shops

Four Questions with... Rachel Hecht

Hecht recently left her position as executive director of children's and YA scouting at Mary Anne Thompson Associates to launch her own company, Rachel Hecht Children's Scouting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
More news stories like this |

Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #publishers rely #sponsored posts #poked fun #publishers operate #media companies

Cursed Child playscript sells 680,000 in UK in three days

The Harry Potter and the Cursed Child playscript has sold 680,000 print copies in the UK in its first three days of sale – making it the fastest-selling book in a decade. Continue reading at The Bookseller

[ The Bookseller | 2016-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #fastest-selling book

First day sales of Cursed Child 'incredible'

Sales of the Harry Potter and the Cursed Child playscript (Little, Brown) have been “incredible” according to Waterstones, while Foyles deemed it “the fastest-selling book we’ve ever sold” after fans flocked to midnight openings around the country. Continue reading at The Bookseller

[ The Bookseller | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day sales #cursed child #harry potter #fastest-selling book #midnight openings

New Books Seek to Answer Questions of Death and the Afterlife

From accounts of near-death expriences to ways of talking to kids about death, a wave of new books offer for the dying, the grieving, and the questioning. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #answer questions #books offer

Five questions for Rebecca Smart about Penguin Living

Ebury m.d. Rebecca Smart talks about consumer and lifestyle brand Penguin Living and its first event, the Careers 360 Immersion Day. Continue reading at The Bookseller

[ The Bookseller | 2016-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca smart

Orders up 60% on Amazon's second Prime Day

Amazon’s second Prime Day saw customer orders soar by 60% globally in comparison to the first, with "hundreds of thousands" of Kindle e-readers sold. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime day