Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
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In his keynote at Frankfurt's The Markets, the arch-agent Andrew Wylie will address the forces of nationalism: 'The publishing world is in opposition.' The post Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-16 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Collins Dictionary has collected its favourite political words from elections to show how we never suffer “word fatigue” as the General Election draws to a close. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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The Sun indulges its penchant for groan-inducing puns, the Mail pours scorn on Labour, and the Economist is a lone Lib Dem voice among the nationalsElection coverage 2017 – latest updatesThe Sun has urged its readers not to “chuck Britain in the Cor-bin” on its final front page before the... Continue reading at The Guardian
[ The Guardian | 2017-06-08 00:00:00 UTC ]
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Although the trade show, which wrapped this past weekend, was well attended by religion publishers, many left the event questioning its value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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From VietnamNet Bridge: Children’s Day in Vietnam has been welcomed by new releases and collected works from publishers of young people’s literature. By Dennis Abrams | @DennisAbrams2 Universal Themes s reported by VietnamNet Bridge, a series of books has made its debut in time for observances... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-05 00:00:00 UTC ]
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“Nigerian society has changed quite a bit [over the past 30 years], and more and more people are having conversations about being a woman in Nigeria,” says Ayobami Adebayo, who explores the subject in her debut novel, "Stay with Me" (Knopf, Aug.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Publishers are concerned that the recently enacted policy will cut into sales, questioning the sources of “new” books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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The event, which took place around on Saturday, saw 458 stores participating in 48 states. Readers who came out for the festivities enjoyed a range of things, from cocktail parties to author signings to coloring book contests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
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Despite shrinking participation from bookstores, Canada's Authors for Indies Day, which puts authors to work at independent bookstores, is moving ahead. The event, founded in 2015, will take place on Saturday, with 87 stores participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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Head of Zeus is to publish a book on Trump and "the birth of a new political language" on 4th May to mark Trump's 100th day in office as president of the United States. Continue reading at The Bookseller
[ The Bookseller | 2017-04-22 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Managers at Austin's BookPeople bookstore and Brazos Bookstore in Houston are launching Texas Independent Bookstore Day. Slated for August 5, the event will highlight the role of independent bookstores in communities across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-18 00:00:00 UTC ]
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Independent Bookstore Day returns April 29 for a day of reader solidarity, or, in the words of one local participant, Skylight Books, “Today we all bleed indie!” Launched in California in 2014, Independent Bookstore Day has since gone national — this year’s list of participants boasts 458... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-16 00:00:00 UTC ]
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Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek
[ AdWeek | 2017-04-11 00:00:00 UTC ]
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Graham Swift’s Mothering Sunday has topped the Weekly E-Book Ranking, in a first for Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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'The professional indexer has been around for a good century longer than the printed book.' And the Society of Indexers is looking for respect. The post Have You Hugged Your Indexer Today? It’s the UK’s National Indexing Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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Poetry sales have continued to grow in 2017 ahead of World Poetry Day today (21st March), with writers driving interest on social media one possible reason for the genre's current boom. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Canbury Press is to host a gala evening to "celebrate the contribution of Europeans to the UK" as prime minister Theresa May prepares to trigger Article 50. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Last Fall, Michiel Kolman was elected to succeed Bloomsbury’s Richard Charkin as president of the International Publishers Association (IPA)—and he takes over at a tumultuous time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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