Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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London Book Fair 2018: Four Questions for Paulo Coelho

PW caught up with Coelho ahead of the London Book Fair to ask about his new book, and to get his quick take on the publishing industry today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Closing London Book Fair’s Day One: The 2018 International Excellence Awards

The Nigerian publishing house founded by Bibi Bakare-Yusef was named winner of the Inclusivity in Publishing Award, and US-based Sara Miller McCune was on-hand to accept her Lifetime Achievement Award. The post Closing London Book Fair’s Day One: The 2018 International Excellence Awards appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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Hundreds expected at rally today for Stephon Clark after autopsy raises new questions in police shooting

Former Sacramento Kings player Matt Barnes will lead a rally in downtown Sacramento on Saturday to protest the police killing of Stephon Clark, one day after an independent autopsy concluded that the unarmed black man was shot six times in the back. “I knew I had to do step up and do something... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-01 00:00:00 UTC ]
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Beyond Impressions: A Look Into Deeper Attention Metrics

Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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After AWP Dismisses Exec Director, Questions and Anger Linger

Hours after AWP18 wound down last week, the literary organization's board of trustees severed ties with its longtime executive director, David Fenza. The move has angered a number of former board members and others within the literary community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #board members #literary organization #david fenza #literary community


Lithuania’s ‘Day of the Book Smugglers’ Comes to the UK Ahead of London Book Fair

Taking to the streets on Lithuania's annual 'Day of the Book Smugglers,' a team of fashionable book 'smugglers' delivered Lithuanian writings to agents' offices, publishing houses, and media newsrooms ahead of London Book Fair's Market Focus on the Baltics. The post Lithuania’s ‘Day of the Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post lithuania #book smugglers #uk ahead #publishing houses #market focus


Brain Freeze takes the top spot again as World Book Day titles bounce

Tom Fletcher and Shane Devries’ Brain Freeze (Puffin) has eased into the UK Official Top 50 number one spot for a second week running, selling 46,028 copies. Continue reading at The Bookseller

[ The Bookseller | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom fletcher #shane devries #brain freezepuffin #week running


Ted Dekker’s New Series Questions Reality — Again

With "The 49th Mystic," Ted Dekker is back in the Circle universe, the setting of his earlier bestselling series of novels, where spiritual reality contests with physical reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
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Publishers Get Ready for Mother's Day

This spring, publishers with Mother's Day in mind, are offering titles with daughters celebrating the faith, love, and wisdom their mothers taught them and moms encouraging each other in the fray of parenting and married life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
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International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free Readings

'We want a new library of 100 great books by women' says Hay Festival founder Peter Florence, as Cambridge University Press opens this year's selection of free-to-read International Women's Day content. The post International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international women


Mother's Day: consumers back alcohol, romance and cookery books

Books about alcohol, romance and cooking are among those winning the consumers’ buck for Mother’s Day gifts in the run up to the event on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookery books #day gifts


The books world is sexist – and a one day promotion isn't enough to fix it

For International Women’s Day, Waterstones has given over its website front page to female authors. This is welcome, but it’s far from enoughWomen are used to living off scraps that fall from the table. Whether we’re being patronised by politicians touting for our votes, or being told by... Continue reading at The Guardian

[ The Guardian | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller waterstones #international women #celebrate women #books world #female authors #good pr #fiction reveals


Big freeze hits World Book Day, but 'Brain Freeze' tops chart

Tom Fletcher and Shane Devries’s World Book Day title Brain Freeze (Puffin) has nipped into the UK Official Top 50 number one spot, leapfrogging three-week wonder Eleanor Oliphant is Completely Fine (Harper), with 37,879 copies sold through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom fletcher #shane devries #eleanor oliphant #nielsen bookscan


Snow blights World Book Day celebrations but tour goes ahead

World Book Day organisers have said all events for the Biggest Book Show on Earth tour will go ahead despite the snow, although some authors have had to cancel their school appearances. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Calm down everybody - it’s just World Book Day!

Award winning children’s author Ali Sparkes reflects on ten years of World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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Harper Lee's will, unsealed after a lawsuit, raises questions

A court in Alabama unsealed the will of Harper Lee, and the result raises questions about the fate of the estate of the author of “To Kill A Mockingbird.” The New York Times sued to have the document made public. Generally a will would have been part of the public record. Lee's will had been... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-01 00:00:00 UTC ]
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Channel 5 to mark World Book Day

Channel 5’s Milkshake! team is celebrating World Book Day by reading 10 picture books after striking a partnership with BookTrust. Continue reading at The Bookseller

[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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Trollope and Wilson to be LBF Authors of the Day

Joanna Trollope and Jacqueline Wilson will attend London Book Fair as Authors of the Day, along with thriller writer David Baldacci, who will join as a “special guest”. Continue reading at The Bookseller

[ The Bookseller | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lbf authors #joanna trollope #jacqueline wilson #special guest


Olympian John Daly traces rekindled love of skeleton to question on a first date

The question stumped John Daly. Amid the usual first-date conversation at a Washington restaurant 15 months ago, the woman he met online asked what he was passionate about. Daly didn’t have an answer. Nothing in his life matched the rush from plunging headfirst downhill at more than 80 mph in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-11 00:00:00 UTC ]
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Four Questions for...Author and Grammy Winner Lynell George

PW spoke with the recent Grammy Award-winner about the art of writing liner notes, her forthcoming essay collection, and the underappreciated literary scene in L.A. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke