Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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Child and Davies lined up for Empathy Day

Children’s laureate Lauren Child and author-illustrator Benji Davies are taking part in an event at Waterstones Piccadilly to mark this year’s Empathy Day. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day

The endorsement of a Chinese actor powers Yu Hua's 'To Live' to the top of China's April fiction charts, when fellow celebrities spread the word and young readers hear the call. The post April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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5 questions publishers have about Snap’s new content creator incubator

In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #win back #stay alive


Otter-Barry Books to publish official National Poetry Day anthology

Independent publisher Otter-Barry Books will this autumn publish Poetry For a Change, the official children’s anthology for National Poetry Day on 4th October.  Continue reading at The Bookseller

[ The Bookseller | 2018-05-11 00:00:00 UTC ]
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Five-Day Poetry Fest Will Launch London’s New Second Home Bookstore

The way to open a new poetry bookstore at a communal office, says the UK's Second Home, is to hold a poetry festival on the premises. The company's Holland Park facility is the venue in June. The post Five-Day Poetry Fest Will Launch London’s New Second Home Bookstore appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-08 00:00:00 UTC ]
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Librarians Set to Descend on Capitol Hill for National Library Legislative Day

The Week in Libraries, May 4, 2018: Among this week's headlines, librarians prepare to make their case to lawmakers in Washington D.C. as a rescission package looms; Congress could wade into the net neutrality battle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Independent Bookstore Day 2018: Animals and Authors Inspire Sales

More than 500 bookstores participated in this year's Independent Bookstore Day, which took place across the U.S. this past Saturday, April 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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Hay's School Days to be rolled out across UK

Hay Festival is launching a new initiative to live stream its “Schools Days” UK-wide following last year's pilot in Wales.  Continue reading at The Bookseller

[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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World Book Day: Five great TV adaptations

From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff

[ Stuff | 2018-04-23 00:00:00 UTC ]
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First day of Los Angeles Times Festival of Books offers a little something for everyone

President Trump’s immigration policies, L.A.’s homeless crisis, the women’s movement and the culture of food were just a few of the topics covered during the first day of the Los Angeles Times Festival of Books on the USC campus. The 23rd annual festival, which celebrates reading and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books offers #president trump #immigration policies #topics covered #usc campus #celebrates reading


Readers Rack Up Pages Read in Free Translations from AmazonCrossing for World Book Day

A fast-updating ticker from Amazon Charts is displaying how many pages have been read in nine prominent translations curated by the editors of AmazonCrossing. These #readtheworld titles can be downloaded free through April 24 in recognition of World Book Day. By Porter Anderson, Editor-in-Chief... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-19 00:00:00 UTC ]
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Independent Bookstore Day 2018: It's A Holiday

More than 500 Indie bookstores in 48 states are preparing to make this year's Independent Bookstore Day on April 28 the biggest and most exuberant celebration of indie bookselling yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
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Facebook CEO Mark Zuckerberg faces tough questions on Capitol Hill

Facebook Inc. Chief Executive Mark Zuckerberg faced criticism Tuesday from senators over his company’s handling of user data in a Capitol Hill hearing that could amount to a reckoning on the technology industry and its practices. “Let me just cut to the chase. If you and other social media... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
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London Book Fair 2018: Four Questions for...Brianna Schofield, Executive Director of the Authors Alliance

Ahead of its fourth anniversary, how is the organization faring? PW recently caught up with Brianna Schofield, executive directors of the Authors Alliance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Closing London Book Fair’s Day One: The 2018 International Excellence Awards

The Nigerian publishing house founded by Bibi Bakare-Yusef was named winner of the Inclusivity in Publishing Award, and US-based Sara Miller McCune was on-hand to accept her Lifetime Achievement Award. The post Closing London Book Fair’s Day One: The 2018 International Excellence Awards appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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London Book Fair 2018: Four Questions for Paulo Coelho

PW caught up with Coelho ahead of the London Book Fair to ask about his new book, and to get his quick take on the publishing industry today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Hundreds expected at rally today for Stephon Clark after autopsy raises new questions in police shooting

Former Sacramento Kings player Matt Barnes will lead a rally in downtown Sacramento on Saturday to protest the police killing of Stephon Clark, one day after an independent autopsy concluded that the unarmed black man was shot six times in the back. “I knew I had to do step up and do something... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-01 00:00:00 UTC ]
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Beyond Impressions: A Look Into Deeper Attention Metrics

Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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After AWP Dismisses Exec Director, Questions and Anger Linger

Hours after AWP18 wound down last week, the literary organization's board of trustees severed ties with its longtime executive director, David Fenza. The move has angered a number of former board members and others within the literary community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #board members #literary organization #david fenza #literary community