Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
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It's a little while since Microsoft announced that is dropping the Books category from the Microsoft Store, but a serious deadline is now looming. If you have bought books or downloaded free books from the Store, you only have a few more days to read them -- so if there are any you haven't... Continue reading at Betanews
[ Betanews | 2019-06-28 15:41:08 UTC ]
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Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 12:29:55 UTC ]
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When Crystal Bobb-Semple decided to host a Percy Jackson for young readers, she never imagined the fantasy series updating the Greek myths would change her life. The had officially ended a year... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-25 11:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget
[ Engadget | 2019-06-20 16:42:00 UTC ]
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The host of NPR's "Pop Culture Happy Hour" podcast has written her debut novel, the romantic comedy "Evvie Drake Starts Over." Continue reading at The Washington Post
[ The Washington Post | 2019-06-19 22:05:02 UTC ]
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Finding the perfect reading light can be a challenge, no matter the time of day. Amazon's latest Kindle Oasis comes with a new color adjustable front light that can switch from cool to warm hues as the day progresses. Adjustable lighting isn't a new... Continue reading at Engadget
[ Engadget | 2019-06-19 13:00:00 UTC ]
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#kindle
As the International Publishers Association’s Africa Seminar in Nairobi moves into its second day, priority issues come into focus, and the trends appear. The post ‘Africa Rising’ Day Two: Indigenous Languages, Copyright, Youth, Education and Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-15 05:30:25 UTC ]
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Houghton Mifflin Harcourt had said it would stand by Outrages after row in UK over its historical accuracy, but has now recalled copies from storesNaomi Wolf’s US publisher has postponed the release of her new book and is recalling copies from booksellers, saying that new questions have arisen... Continue reading at The Guardian
[ The Guardian | 2019-06-14 12:45:53 UTC ]
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Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:32:01 UTC ]
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Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
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Vox Media staffers reached a tentative labor agreement with the online publisher Friday after a marathon 29 hours of negotiation Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:08:23 UTC ]
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Marketing for World Book Day boosted titles we find on April's China bestseller lists. And Albert Camus' 1942 'L'Étranger' charts for the first time. The post China Bestsellers for April: World Book Day Promos, Liu Cixin, and Camus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-05 05:30:57 UTC ]
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Actor Lilly is at work on an expansive series of haunting picture books with important lessons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:00:08 UTC ]
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Quercus has acquired the “provocative” 28-day guide to anti-racism and recognising white privilege by Layla Saad. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 07:07:07 UTC ]
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Pat Barker says she has a distrust of the publishing industry’s regional and class diversity drives because it could be "fashionable" and may not represent a long-term commitment. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 18:57:47 UTC ]
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David Higham Associates has selected a 12-strong shortlist of authors to attend its second open day for writers from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 13:34:49 UTC ]
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Ahead of the International Publishers Association seminar in Nairobi, Kenya Publishers Association chair Lawrence Njagi looks at agenda-setting issues. The post Six Questions for Kenya Publishers Association Chair Lawrence Njagi appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-22 05:30:09 UTC ]
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Publishers are offering up a range of titles to mark the 75th anniversary of one of history’s most important military operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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