Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
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Wales on the Map, a hardback picture atlas and encyclopedia, from Children’s publisher Rily, was the bestselling children’s book in Wales in 2018—and the numbers continue to grow... Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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Pedr ap Llwyd, chief executive and librarian of the National Library of Wales, shares his thoughts on the Welsh book trade and the library's future plans. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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Forget what you've seen in sitcoms and gauzy Hallmark television commercials: being a parent might be rewarding, but there's nothing easy about it. The experience of raising a child is an endlessly difficult one, and while there's no shortage of advice books for parents, there's no book that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-07 19:05:00 UTC ]
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We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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A total of 580 bookstores participated in the fifth annual Independent Bookstore Day, hosting special events, author readings and parties. Here are some photos from the day from our PW team and other contributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
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With a record number of stores participating, independent booksellers held a wide range of events to attract customers to April 27's Independent Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-28 04:00:00 UTC ]
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At a New York City Meals on Wheels location, volunteers delivered food to those in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2019-04-23 00:00:00 UTC ]
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The fifth annual Independent Bookstore Day takes place on Saturday, April 27, with 580 stores participating, up from 507 last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-22 00:00:00 UTC ]
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On the eve of Sharjah's year as UNESCO's World Book Capital, the International Publishers Association brass sees the 11-year-old children's reading fair. The post IPA Leaders Tour Sharjah Children’s Reading Festival Ahead of World Book Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-22 00:00:00 UTC ]
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In this year's promotion for World Book Day, Amazon Crossing is giving away titles from Spanish, Dutch, German, Hebrew, Swedish, Japanese, and Norwegian. The post Amazon Crossing Rolls Out Its 2019 World Book Day Translation Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-20 00:00:00 UTC ]
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After Donald Trump was elected president, Ben H. Winters put aside the novel he was writing in favor of a new project. The result was “Golden State,” set in a society where every interaction is recorded and lying is severely punished. Trump’s election was also the catalyst for some key essays in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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Susan Orlean cracked open her book and bent toward the microphone. “Covers burst like popcorn,” she said, reading from her book about the mysterious 1986 fire at downtown L.A.’s Central Library. “Pages flared and blackened and then sprang away from their bindings, a ream of sooty scraps soaring... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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As independent bookstores continue to deepen their ties with romance readers, a group of enthusiast booksellers has announced the first Bookstore Romance Day to be held on August 17, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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As independent bookstores continue to deepen their ties with romance readers, a group of enthusiast booksellers has announced the first Bookstore Romance Day to be held on August 17, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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The Los Angeles school district has focused in recent years on boosting high-school graduation rates and sending more students to college. This month, it has taken a big step by having all juniors take the Scholastic Aptitude Test on a school day, for free. It’s not lost on district officials... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-30 00:00:00 UTC ]
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Candice Carty-Williams, senior marketing executive at Vintage Books, talks to us about publishing her debut novel, Queenie. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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