Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

Other Publishing stories related to: 'Question of the Day: Are there too many metrics?'


Lithuania’s ‘Day of the Book Smugglers’ Comes to the UK Ahead of London Book Fair

Taking to the streets on Lithuania's annual 'Day of the Book Smugglers,' a team of fashionable book 'smugglers' delivered Lithuanian writings to agents' offices, publishing houses, and media newsrooms ahead of London Book Fair's Market Focus on the Baltics. The post Lithuania’s ‘Day of the Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post lithuania #book smugglers #uk ahead #publishing houses #market focus


Brain Freeze takes the top spot again as World Book Day titles bounce

Tom Fletcher and Shane Devries’ Brain Freeze (Puffin) has eased into the UK Official Top 50 number one spot for a second week running, selling 46,028 copies. Continue reading at The Bookseller

[ The Bookseller | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom fletcher #shane devries #brain freezepuffin #week running


Publishers Get Ready for Mother's Day

This spring, publishers with Mother's Day in mind, are offering titles with daughters celebrating the faith, love, and wisdom their mothers taught them and moms encouraging each other in the fray of parenting and married life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #married life


Ted Dekker’s New Series Questions Reality — Again

With "The 49th Mystic," Ted Dekker is back in the Circle universe, the setting of his earlier bestselling series of novels, where spiritual reality contests with physical reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
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International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free Readings

'We want a new library of 100 great books by women' says Hay Festival founder Peter Florence, as Cambridge University Press opens this year's selection of free-to-read International Women's Day content. The post International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international women


The books world is sexist – and a one day promotion isn't enough to fix it

For International Women’s Day, Waterstones has given over its website front page to female authors. This is welcome, but it’s far from enoughWomen are used to living off scraps that fall from the table. Whether we’re being patronised by politicians touting for our votes, or being told by... Continue reading at The Guardian

[ The Guardian | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller waterstones #international women #celebrate women #books world #female authors #good pr #fiction reveals


Mother's Day: consumers back alcohol, romance and cookery books

Books about alcohol, romance and cooking are among those winning the consumers’ buck for Mother’s Day gifts in the run up to the event on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookery books #day gifts


Big freeze hits World Book Day, but 'Brain Freeze' tops chart

Tom Fletcher and Shane Devries’s World Book Day title Brain Freeze (Puffin) has nipped into the UK Official Top 50 number one spot, leapfrogging three-week wonder Eleanor Oliphant is Completely Fine (Harper), with 37,879 copies sold through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom fletcher #shane devries #eleanor oliphant #nielsen bookscan


Snow blights World Book Day celebrations but tour goes ahead

World Book Day organisers have said all events for the Biggest Book Show on Earth tour will go ahead despite the snow, although some authors have had to cancel their school appearances. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Harper Lee's will, unsealed after a lawsuit, raises questions

A court in Alabama unsealed the will of Harper Lee, and the result raises questions about the fate of the estate of the author of “To Kill A Mockingbird.” The New York Times sued to have the document made public. Generally a will would have been part of the public record. Lee's will had been... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #raises questions


Calm down everybody - it’s just World Book Day!

Award winning children’s author Ali Sparkes reflects on ten years of World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten years


Channel 5 to mark World Book Day

Channel 5’s Milkshake! team is celebrating World Book Day by reading 10 picture books after striking a partnership with BookTrust. Continue reading at The Bookseller

[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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Trollope and Wilson to be LBF Authors of the Day

Joanna Trollope and Jacqueline Wilson will attend London Book Fair as Authors of the Day, along with thriller writer David Baldacci, who will join as a “special guest”. Continue reading at The Bookseller

[ The Bookseller | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lbf authors #joanna trollope #jacqueline wilson #special guest


Olympian John Daly traces rekindled love of skeleton to question on a first date

The question stumped John Daly. Amid the usual first-date conversation at a Washington restaurant 15 months ago, the woman he met online asked what he was passionate about. Daly didn’t have an answer. Nothing in his life matched the rush from plunging headfirst downhill at more than 80 mph in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-11 00:00:00 UTC ]
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Four Questions for...Author and Grammy Winner Lynell George

PW spoke with the recent Grammy Award-winner about the art of writing liner notes, her forthcoming essay collection, and the underappreciated literary scene in L.A. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke


Self-care duo's Rituals for Every Day to publish with Hutchinson

Hutchinson has acquired a new book from "wellness pioneers" Nadia Narain and Katia Narain Phillips, entitled Rituals for Every Day. Continue reading at The Bookseller

[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot

Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #silver lining #magazine media


Wine Spectator Questions N.J. Prison Ban

Or, what a 32-year-old wine magazine has in common with Don Diva and Hustler. The post Wine Spectator Questions N.J. Prison Ban appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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Facebook's news trust survey comprises just two questions

A survey used to determine which publishers to favour amounts to two brief questions. Continue reading at BBC World

[ BBC World | 2018-01-24 00:00:00 UTC ]
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Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead

First on the calendar is Edinburgh's Scottish Book Trade Conference in February. And in April, London Book Fair's Quantum conference's programming is featuring audiobooks and seld0m-heard voices.  The post Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quantum conference