Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
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The book trade is celebrating International Women's Day today (8th March) with a host of events and publications ready to show solidarity with women worldwide, as well as the launch of a new prize for Women in Translation to address the gender imbalance in literature in translation. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Citing 'education and research for everyone and by everyone,' Cambridge University Press' leadership offers pertinent readings for International Women's Day. The post International Women’s Day: Free Readings From Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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Children got the opportunity to meet their favourite authors this week, as World Book Day celebrated it's 20th anniversary on Thursday 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Raymond Briggs talks to Newsnight about The Snowman, what David Bowie got wrong and being childless. Continue reading at BBC News
[ BBC News | 2017-03-03 00:00:00 UTC ]
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The winner of the World Book Day Award has been revealed as an East Yorkshire school after it faced three years of “struggling” to expand its books offering from "one meagre bookshelf" into a library. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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As children bring literary characters to life across the country for World Book Day, we've collected some of the best pictures - from Miss Trunchbull to Little Red Riding Hood (via Trainspotting's Begbie and the A470). Continue reading at BBC News
[ BBC News | 2017-03-02 00:00:00 UTC ]
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Research revealed on World Book Day (WBD) suggests that a quarter of eight to 11-year-olds would not own a book without the initiative. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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For those with Irish heritage, or those happy to be Irish for the day, a few new cookbooks on Irish cuisine offer up dishes beyond corned beef and soda bread. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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Virago is launching a month-long photo challenge and social media campaign #BooksforChange to support International Women’s Day on 8th March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Children from a primary school in Norfolk debate the merits of their chosen World Book Day characters. Continue reading at BBC News
[ BBC News | 2017-03-02 00:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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David Walliams has splashed into the UK Official Top 50 number one spot with Blob (HarperCollins Children's), for his 23rd overall top spot and his 10th inside the last 52 weeks. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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World Book Day on Thursday typically woos young people toward reading, but Cambridge University Press wants them on the payroll. The post With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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New York City's new reading initiative, which will encourage residents of each of the five boroughs to read the same book, will close its online polls on March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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When Palmerston North City Library staff arrived at work on Friday morning, the queue for the first day of the three-day book sale had already formed. Continue reading at Stuff
[ Stuff | 2017-02-24 00:00:00 UTC ]
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The Women's National Book Association will send a book a day throughout March, which is Women's History Month, to President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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World Book Day is introducing a raft of new projects to mark its 20th anniversary on Thursday 2nd March. Booksellers are also gearing up to celebrate the anniversary with a flurry of activity. Continue reading at The Bookseller
[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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Book Aid International has teamed up with 20 stars of the children’s book world to celebrate the 20th anniversary of World Book Day (WBD). Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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