Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with:
#media metrics
#post question
#sponsored content
Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth appeared
#reality check
#digital publishers
#meaningful revenue
English-speaking fans of Attack on Titan no longer have to badger their favorite scanlation group to speed it up. The hit manga's publisher, Kodansha, has teamed up with comiXology and Amazon to make each chapter available in English on the same day... Continue reading at Engadget
[ Engadget | 2016-04-11 00:00:00 UTC ]
More news stories like this |
Telltale Games is best known for its emotional point-and-click adventure games The Walking Dead, The Wolf Among Us and Game of Thrones, but the studio's publishing division is just getting started. Telltale Publishing will bring The Fun Pimps' first-... Continue reading at Engadget
[ Engadget | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#publishing division
The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#opening day
#wizarding world
#harry potter
The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wizarding world
#harry potter
A debut YA novel, a dyslexia-friendly version of Of Mice and Men, and a book by a Private Eye cartoonist were among the titles bought and sold as Bologna Book Fair kicked off. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut ya
As the 53rd Bologna Children’s Book Fair opened on Monday, attendees reported brisk traffic and full slates of meetings, and with the show’s close proximity to the London Book Fair seeming to have little impact on business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fair opens
Incoming ALA president Julie Todaro talks funding, Spanish-language services, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this |
With 13 titles longlisted for the Man Booker International Prize for fiction translated into English, some question the gender balance on the list. The post Questioning Gender Ratio in the Man Booker International Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction translated
#gender balance
Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data guy
The force was with World Book Day last week as The Escape: Star Wars (Egmont) claimed the number one spot from Mary Berry’s Foolproof Cooking (BBC) and all 10 WBD titles charted inside the top 15. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mary berry
Lucas, the first woman and first African-American to lead the National Book Foundation, talks about her plans for making the organization more relevant to those outside New York publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lisa lucas
With Harper Lee's passing, the questions about her second book and her retreat from public life over the past half-century have only deepened the mystery about her. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#public life
Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
#national newspaper
#independent announced
#quick search
Cut-price title is expected to target the same mid-market audience as the Mail and ExpressThe publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition.New Day, which could still... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
#national newspaper
#independent announced
New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vox media
#individual brands
#distributed media
India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westland: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon invests
#26-percent share
India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westlake: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon invests
#26-percent share
The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book trade
#dark side
The support for National Libraries Day, which took place on Saturday and saw communities across the UK participate in more than 850 events, was "truly inspirational" and featured endorsements from authors and illustrators Sir Quentin Blake, Michael Rosen and Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael rosen
#sarah mcintyre