Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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Four Questions for Paul X. McCarthy

The creator of the Bookstore Mind Share' index for comparing stores talks about the creation of his list of the world's top 40 bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Historic Day One Sales for 'Watchman'

Barnes & Noble and Book-A-Million have both pronounced that 'Go Set a Watchman' had the largest first day sale of any adult fiction book in the history of both retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Go Set a Watchman's UK sales top 100,000 in one day

Harper Lee’s ‘parent novel’ to To Kill a Mockingbird sets tills ringing despite ambivalent receptionDespite the widespread doubts over the decision to publish Go Set A Watchman, and despite the cries of horror that went up around the world over the weekend as readers discovered that the godlike... Continue reading at The Guardian

[ The Guardian | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #william heinemann #wednesday morning #news agenda #publishing history


Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday

[ Digiday | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad buyers #goal isn #long time


Amazon launches global Prime day

Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service. The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lightning deals #black friday #prime service #offer customers


Apple loses ebook price-fixing appeal on same day as Apple Music launches

On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple launches #fix prices #circuit court #book publishers #music service #company maintains


ALA 2015: On a Historic Day, Roberta Kaplan Delivers a Powerful Keynote

Roberta Kaplan, who argued the historic defeat of the Defense of Marriage Act in 2013, offered a powerful opening keynote speech at the 2015 ALA annual conference in San Francisco, just hours after a historic Supreme Court decision legalized same-sex marriage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #historic day #historic defeat #marriage act


Publishers Prepare to Ramp Up News Distribution on Facebook’s Instant Articles in Coming Days

Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
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US 'Grey' sells 1.1m in four days

The latest instalment of Fifty Shades of Grey has sold 1.1m copies in the US in all formats, Penguin Random House has revealed. Anne Messitte, publisher of Vintage Anchor in the US, said Grey: Fifty Shades of Grey as Told by Christian sold 1.1m copies in trade paperback, ebook and audio in the... Continue reading at The Bookseller

[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest instalment #fifty shades #1m copies #trade paperback


"Record breaking" sales for Grey on first day

Cornerstone has claimed that the first day sales of ‘Grey’ have been “record-breaking” for an adult paperback in the industry. The latest edition of E L James’ bestselling series – Grey: Fifty Shades of Grey as Told by Christian went on sale around the world yesterday, just 18 days after the... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day sales #latest edition #bestselling series #fifty shades


'Busy day' for shops as Christian Grey arrives

Waterstones is expecting a "busy day" marking the release of the latest edition of E L James' blockbuster hit series Grey: Fifty Shades of Grey as Told By Christian (Arrow). The chain's flagship Piccadilly store in London has a front of store window display dedicated to the release (pictured),... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest edition #fifty shades


ALA Questions Bid for Independent Copyright Office

ALA joins a chorus of Internet and tech businesses in questioning a proposal to establish the U.S. Copyright office as its own independent agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-15 00:00:00 UTC ]
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BookCon 2015: A 'Mostly Positive' Second Day of Literary Fanfest

BookCon 2015, held at Javits this weekend, drew mostly positive comments from both attendees and publishers who exhibited there. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fanfest


Indie Bookstore Day to Return in 2016

After the success of the first national Independent Bookstore Day last month, plans are moving forward for a second annual event to be held on Saturday April 30, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #annual event


Facebook 'Filter Bubble' Study Raises More Questions Than It Answers

Facebook has been criticized for some time for its role in creating a “filter bubble” among its users, a term that comes from a book of the same name by Eli Pariser (who went on to help create viral-content site Upworthy). Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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Day opens online shop selling UKYA merchandise

Author Susie Day is hoping to promote YA books written by British and Irish authors through an online shop selling UKYA-branded merchandise.   The ‘We Have Crisps’ shop is currently selling tote bags, vest tops and t-shirts featuring the names ‘Patrick & Bali. Sarra & Non’,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarra manning #irish authors #bali rai #james dawson


Independent Bookstore Day was a success for many

Inspired by 2014's California Bookstore Day, the first Independent Bookstore Day was held on May 2. Many stores reported an increase in sales. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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Indie Bookstore Day: ‘Christmas in May’

The inaugural nationwide celebration of indies was a success, with more than 25 stores exceeding their 2014 numbers for the same day within the first three hours. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Four Questions for...Yellow Kite Publisher Liz Gough

The U.K. lifestyle publisher talked to us about coloring books for adults, when the paleo diet will have its moment across the pond and what she believes is the 'holy grail' of self-help books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring books #holy grail


Two Booksellers, 13 Bookstores, Six Days! A Road Trip Photo Essay

Two Massachusetts booksellers take advantage of Children's Institute 3's California location to take a bookstore tour of the California coast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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