Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
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Argentinian artist Raul Lemesoff has created a tank of books, which he is driving around Argentina to bring attention to education and reading. Lemesoff says he hopes it encourages youth to choose education over violence. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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The real-time lyrics feature that Spotify added to its desktop app this past week hasn’t impressed the U.S. karaoke industry. Joseph C Vangieri, the CEO of DigiTrax, has called it “unfair competition for us American ‘Karaoke’ companies.”Lest you think that he has a beef with Spotify, know that... Continue reading at PC World
[ PC World | 2015-03-06 00:00:00 UTC ]
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World Book Day is celebrated on March 5 in Britain and Ireland and an important part of the day is children dressing up as a literary character for school. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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As millions of children celebrate World Book Day, Tim Muffett has been looking at what makes bedtime reading a best seller. Continue reading at BBC World
[ BBC World | 2015-03-05 00:00:00 UTC ]
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Nearly 100 independent bookstores and 270 authors throughout Canada have signed up for the first annual Canadian Authors for Indies Day on May 2. The post Indies First Goes North: Canadian Authors for Indies Day is May 2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-25 00:00:00 UTC ]
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After hearing about the Indies First campaign in the U.S., Canadian author Janie Chang decided a similar initiative should be brought to Canada. The result is Canadian Authors for Indies Day, which will take place May 2, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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We spoke with the editorial director of Longanesi Publishing about the problems with local price-cutting measures on books, and the debut by the "energetic and young" writer from Naples he's excited about publishing in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Staff at Memphis's The Booksellers at Laurelwood say customers should come forward for help even with a question like 'I'm looking for a book about a guy who does [a thing] in [a place]....' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-20 00:00:00 UTC ]
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They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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At the February 17 Family Christian Stores bankruptcy hearing in Grand Rapids, Mich., attorneys representing a number of Christian publishers--who are among the creditors owed a total of $40 million--were in attendance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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One store is having staff act out famous rom-com bookstore scenes, while another is giving a prize to someone with a great love story. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-14 00:00:00 UTC ]
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Yellow Kite is to publish The 22-Day Revolution, a book about the benefits of a plant-based diet, with a foreword written by Beyoncé. Founded on the principle that it takes 21 days to make or break a habit, The 22-Day Revolution by exercise physiologist and nutrition expert Marco Borges is a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa's top writers. The post Digital Love Stories for Valentine’s Day from Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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Amazon, originally known as a book seller, has become an all-around retail super store with a growing list of its own electronics. Sales are not infrequent as the company tries to push its devices, in many cases selling them at a loss with plans to make up the money once the customer is... Continue reading at Betanews
[ Betanews | 2015-02-11 00:00:00 UTC ]
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Around 700 events took place to celebrate National Libraries Day on Saturday (7th February), 100 more than the previous year, according to CILIP, the Chartered Institute of Library and Information Professionals, which now organises the day. Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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Library campaigners in Cardiff believe they "sent a strong message" to the city council with a National Libraries Day protest against planned cuts to the service. More than 200 people gathered outside the city's Central Library on Saturday (7th February) to hold a mass "read-in", with people... Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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We spoke with the publisher and co-CEO of Hungary’s nearly four-year-old Libri Publishing House about the shrinking of his local market, why Hungarian readers don't love crime fiction, and the new novel he's recently acquired by a "genius" Hungarian author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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#local market
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It was recently announced that 'To Kill a Mockingbird' writer Harper Lee, who famously only released her classic novel, will publish a second book this summer. 'If you read the book ... only Harper Lee could have written this novel,' said Jonathan Burnham, senior vice president and publisher of... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-05 00:00:00 UTC ]
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