Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-05 00:00:00 UTC ]
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PW spoke with the new v-p and publisher of Flatiron books about change, expectations and being the new kid in the corner office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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The celebration echoes California Bookstore Day, which was held for the first time this past May. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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PW spoke to 'Wool' author Hugh Howey, who has been an outspoken advocate for Amazon, about the ongoing stalemate between the e-tailer and Hachette. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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The brainchild of Tiffany Razzano, founder of Wordier Than Thou, the inaugural event will include at least 30 bookstores across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-12 00:00:00 UTC ]
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Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
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Ever since California booksellers paved the way to boost sales and promote the “shop local” message with California Bookstore Day last May, other booksellers have been trying to figure out a way to replicate their success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
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Need that yoga for dogs book yesterday? You can now get it "today" at least from Barnes & Noble, who have joined Amazon with same-day book deliveries. It's enlisting an odd partner for the service: Google, one if its competitors in the ebook space.... Continue reading at Engadget
[ Engadget | 2014-08-07 00:00:00 UTC ]
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The bookselling chain is partnering with Google's new shopping service, Google Shopping, to offer same-day delivery in three U.S. cities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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PW spoke to the former NBCC president about his new venture, Freeman's, a series of anthologies published by Grove Atlantic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Esther Day is celebrated on Aug. 3, the birthday of teenager Esther Earl, with whom 'The Fault in Our Stars' author Green became acquainted before she died in 2010. Earl suggested the holiday center on 'the kinds of love that are too often overlooked in our culture: love among friends and... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-05 00:00:00 UTC ]
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After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
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With Harlequin’s sale to HarperCollins expected to be completed before the end of the week, the publisher reported a decline in sales and earnings in the second quarter of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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It's do or die time for Chicago Tribune and its sibling newspapers.On Aug. 4, Tribune Publishing Co. will be on its own, after parent Tribune Media Co. hives off its print properties. While Tribune Media will remain privately held, the new publishing company will start trading the next day on... Continue reading at Advertising Age
[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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Next month the Austin bookstore is creating its own day to celebrate its independence with free books, activities, and cake. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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The judge presiding over the antitrust case involving Apple Inc.’s $450 million offer to settle an ebook price-fixing lawsuit is said some provisions of the deal could reduce consumers' recovery, Reuters reported. U.S. District Judge Denise Cote said Thursday during a teleconference that she is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-26 00:00:00 UTC ]
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Carolrhoda Lab is releasing in spring 2015 "The Bunker Diary" by Kevin Brooks, a YA novel that ignited a firestorm of controversy in the U.K. recently, when it was awarded the Carnegie Medal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Happy Junk Food Day! There's a food-centric holiday for every day of the year, and a newly updated app from Food.com collects recipes to celebrate each and every one of them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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