Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

Other Publishing stories related to: 'Question of the Day: Are there too many metrics?'

Four Questions for...Finnish Agent Elina Ahlback

We talked with the founder and CEO of the Elina Ahlback Literary Agency is riding the current 'Scandi-trend' in international publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishing

Big Losses, Big Questions for Amazon

Amazon's release of its third quarter financial results Thursday afternoon gave analysts and investors lots to think about as the giant e-tailer posted a large quarterly loss, forecast the possibility of a loss for the fourth quarter and had slowing growth in its media segment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big losses #big questions #fourth quarter #slowing growth

Four Questions for...McSweeney's Jordan Bass

PW spoke to the McSweeney's executive editor about how the company's recent shift to nonprofit status will affect its brand, and output, moving forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke #moving forward

Four Questions for...'Thug Kitchen' Publisher Mary Ann Naples

PW talked to Mary Ann Naples, senior v-p and publisher Rodale, about the controversial book, the backlash, and how the company has hounded the duo about getting started on a second project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thug kitchen #pw talked #controversial book

Four Questions for...Taiwanese Agent Gray Tan

Gray Tan, founder and president of the Taiwan-based Grayhawk Agency talked to PW about the local lure of tie-in's and the slow pace of Chinese publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese publishing

One Question Interviews at the Frankfurt Book Fair

Publishing Perspectives spoke with Sam Elsworthy of the New Zealand Publishers Association, Jacques Testard of Fitzcarraldo Editions, Ailish White and Hannah Lyons of Liberties Press. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fitzcarraldo editions

One Question Interview: EJ van Lanen, Frisch & Co

At the Frankfurt Book Fair, publisher EJ van Lanen talks about ebooks in translation as a way to broaden the reach of a title internationally. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
More news stories like this |

Frankfurt Book Fair 2014: Four Questions for Samsung's Rory O'Neill

Rory O’Neill, Samsung's marketing director for European Telecommunications Operations, talked about the company's foray into books at the Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director

Four Questions for...Amtrak Residency Judge Sam Nicholson

We talked to Random House editor and Amtrak Residency judge Sam Nicholson about picking the first class of writers for the unique program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique program

Random House Offers 2-Day Transit for the Holidays

For the third year in a row, Random House (but not its Penguin side, because the warehouses aren't integrated yet) will provide express shipping, starting November 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue

Four Questions for...Dutch Editor Job Lisman

Want to know what international agents, editors and foreign rights specialists see happening in their respective markets? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #respective markets

Four Questions for...Bill Clegg

PW talks to the superstar agent about launching his own firm, and attending his first Frankfurt with his own shingle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill clegg

The High Holy Days: New Books Take Fresh Approaches

Readers with introspective and questing spirits have three new books for the Jewish High Holy Days--beginning with Rosh HaShanah at sundown on September 24--offering poetry, alternative liturgies, theological essays, and thoughtful explorations of Jewish identity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
More news stories like this |

The First 100 Days Of ClickHole: How Creativity (And George Takei) Keep The Onion-Y Site Sizzling

There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company

[ Fast Company | 2014-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george takei

Four Questions for...Brooklyn Book Festival Host Johnny Temple

Publisher Johnny Temple might be Brooklyn's biggest cheerleader. In addition to overseeing one of Brooklyn's best known publishing houses, Temple is also the host of the borough's flourishing book festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses

Four Questions for...Joshua Kendall

Laird Hunt's 'Neverhome,' which was published by Little, Brown on Tuesday, is the author's sixth book, and his first from a major house. It's also, for editor Josh Kendall, a hoped-for literary breakout. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joshua kendall #laird hunt #sixth book #major house

Four Questions for...Heyday Books

PW talks with iconic indie publisher Heyday Books, celebrating 40 years in publishing this year, about its latest release, 'The Heyday of Malcolm Margolin.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heyday books #latest release #malcolm margolin