Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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Toppsta partners with World Book Day

Online community Toppsta is partnering with World Book Day this year, providing reviews of the £1 titles in the run-up to the day itself on 3rd March. Continue reading at The Bookseller

[ The Bookseller | 2016-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #3rd march


Communities rally together in support of National Libraries Day

Libraries across the country are hosting a range of events to encourage their communities to show "solidarity and support" in celebration of "our fantastic, vibrant libraries" to mark National Libraries Day tomorrow. Continue reading at The Bookseller

[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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Day in the life: What a publisher social media manager does

Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday

[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post day #facebook posts


Andersen to hold Elmer National Libraries Day competition

Andersen Press has teamed up with the Chartered Institute of Library and Information Professionals to launch the Elmer National Libraries Day competition as part of its 40th anniversary celebrations for the press and its colourful patchwork elephant, Elmer. Continue reading at The Bookseller

[ The Bookseller | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andersen press #chartered institute #information professionals


Winter Institute 11: Small Presses Take the Spotlight on Day Three

On the final day of the show, small and university presses promoted their offerings to booksellers at a luncheon and closing reception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small presses #final day


ALA, PRH Team Up On Nat'l Readathon Day

The American Library Association is presenting National Readathon Day through its Libraries Transform campaign, with support from Penguin Random House's Library Awards for Innovation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library awards


ABA Winter Institute 2016: Big Plans for April’s Independent Bookstore Day

Last year’s inaugural national Independent Bookstore Day, which coincided with Free Comic Book Day on May 2, was a huge success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big plans #huge success


The big question: are books getting longer?

A new survey of bestsellers and critics’ picks has concluded that the average book is now 25% bigger than 15 years ago. But not everyone reads things this wayBooks are steadily increasing in size, according to a survey that has found the average number of pages has grown by 25% over the last 15... Continue reading at The Guardian

[ The Guardian | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey #big question #average book #average number


John Allison Goes to College in ‘Giant Days’

Allison’s new series about young women off to college looks to repeat the success of another Boom! Studios series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young women


Question Everything, Manage Your Ego, and ‘Break the Norms’ of Religion: PW Talks to Chandresh Bhardwaj

Author and spiritual guru Chandresh Bhardwaj urges readers to unlearn everything they have learned about spirituality for a stronger connection to God in his new book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-07 00:00:00 UTC ]
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JK Rowling inspires surge to fund book on race and immigration in three days

A £5,000 donation and tweet from Harry Potter author JK Rowling have pushed The Good Immigrant to its funding targetA host of authors, including JK Rowling, David Nicholls, Jonathan Coe and Evie Wyld have powered a crowdfunded anthology of essays on race and immigration to its funding target in... Continue reading at The Guardian

[ The Guardian | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan coe #evie wyld #crowdfunded anthology #funding target #million followers #brown people


Author Day: Writers are 'divided into two camps'

Authors are divided into two camps – those who self-publish and those who are traditionally-published, and the “eternal debate” over which is superior should end, The Bookseller’s Author Day has heard. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author day


Kids These Days: They Might Just Pay for Digital Content

Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age

[ Advertising Age | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile channels #media companies #online news


Radio 4 to air T S Eliot's Practical Cats poems on Christmas Day

Actor Jeremy Irons will read T S Eliot’s Old Possum's Book Of Practical Cats poems on Radio 4 on Christmas Day morning as part of a host of literature-related festive programming. Continue reading at The Bookseller

[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day


Authors Rally 'Round Ninja Day

A band of children's authors with recently published ninja-themed books have joined forces to organize Ninja Day Story Time, to encourage booksellers, librarians, and young ninja devotees to celebrate the occasion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors rally #joined forces #encourage booksellers


Amazon extends same day delivery to Scotland

Amazon.co.uk is expanding its Prime same day delivery service across the Midlands, Bristol, Edinburgh, Glasgow and Milton Keynes. The service is now available to residents in Birmingham, Bristol, Dudley, Edinburgh, Glasgow, Milton Keynes, Northampton, Walsall and Wolverhampton, with further... Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #milton keynes #rapid expansion #greater london


Sylvia Day's One With You out in April

Sylvia Day’s fifth and final novel in the Crossfire series, One with You, is to be published by Michael Joseph on 5th April next year. Continue reading at The Bookseller

[ The Bookseller | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sylvia day #michael joseph


A Second Good Day at the Shanghai Children's Fair

The focus was on deal-making on the second day of the Shanghai International Children's Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good day #book fair #shanghai children


SMP to Publish Day's Last 'Crossfire' Novel

St. Martin's Press will publish 'One With You' on April 5 in the U.S., taking the series over from Penguin's Berkley imprint, which released the previous four books in the series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #berkley imprint