Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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Roald Dahl Day celebrated with 'pop-up' Lego characters

Roald Dahl Day kicked off on Wednesday (13th September) with the annual global celebration of the author on his birthday with a range of celebrations, activities and new titles. Continue reading at The Bookseller

[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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Authors question the novel's future in face of declining attention spans

Authors have asked whether the novel will exist in the future when competing against new entertainment trends such as online streaming and television box sets. Continue reading at The Bookseller

[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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DfE has 'questions' to answer over maths textbook scheme

Colin Hughes, chair of the Publishers Association's Education Publishers Council, has called into question the Department for Education's (DfE) method of evaluating textbooks for its South Asian maths teaching programme, after just one textbook was approved for the scheme. Continue reading at The Bookseller

[ The Bookseller | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colin hughes #publishers association


Charlotte Crosby's 30-day Blitz to Headline

Headline is publishing Charlotte Crosby's 30-day Blitz, a "tried-and-tested plan for getting back on track". Continue reading at The Bookseller

[ The Bookseller | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlotte crosby


Fletcher's book sparks questions about illustrators' copyright

Questions have been raised about whether it is advisable for illustrators to sign away their copyright to authors and publishers after it has emerged Tom Fletcher owns the copyright for the pictures in his forthcoming book.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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Local words to feature in National Poetry Day

Distinctive local words such as "fam" and "to geg in" are to be celebrated in 12 specially-commissioned poems for this year’s National Poetry Day. Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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Book Lovers Day, L.A. events and other happenings from the literary web

Don't you want to know what's new online and in Los Angeles in the world of books? Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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Unison to hold 'SOS Day' for libraries

Trade union Unison is to hold a day of campaigning for libraries which will see the organisation call on decision makers to take action on “shameful” spending cuts. Continue reading at The Bookseller

[ The Bookseller | 2017-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decision makers


Texas Indie Bookstore Day Deemed a Success

The first Texas Independent Bookstore Day set sales records at one Houston bookstore and was deemed a success at others across the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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With Texas Indie Bookstore Day, Lone Star Booksellers Try Self Promotion

Texas Independent Bookstore Day, set to launch on Saturday, will feature booksellers throughout the state, with stores in Houston, Austin and Dallas participating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Get 'Learn Linux in 5 Days' for FREE

If you want to learn how to use Linux -- either for fun, or to level up your career -- but are pressed for time, this ebook is for you. In Learn Linux in 5 Days, you will learn the most important concepts and commands of Linux, and be guided step-by-step through several practical and real-world... Continue reading at Betanews

[ Betanews | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #learn linux #real-world examples


Woman’s Day ’80th Birthday Issue’ Showcases NASA Astronaut and 3D Printing

For Woman's Day magazine subscribers, the September 2017 edition cover features Jeanette J. Epps, currently training in Houston to live and work on the International Space Station. At the newsstand end, the "80th Birthday Issue" highlights a sunflower-shaped cookie made with the help of a very... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #3d printing


David Walliams on leaving his Little Britain days behind

Comedian and writer David Walliams talks about writing children's books and why he has to pinch himself every day. Continue reading at BBC News

[ BBC News | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #writing children


Pages That Reshare Facebook Videos Are Losing Access to Some Metrics

Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek

[ AdWeek | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video creators #facebook announced


Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day

In Canada, BookNet's check on sales shows ebooks a bit up, In the UK, a new author day is announced by London Book Fair and the US-based Writer's Digest. The post Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author day


PRH South Africa pulls book about Mandela's last days

A controversial book about the final days of Nelson Mandela's life written by his doctor has reportedly been withdrawn by publisher Penguin Random House South Africa. Continue reading at The Bookseller

[ The Bookseller | 2017-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final days #nelson mandela #controversial book


World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Father's Day titles climb charts, as Walliams keeps top spot

The World’s Worst Children 2 (HarperCollins Children's) has claimed a fourth week in the UK Official Top 50 number one spot, selling 24,974 copies for £191,767. Continue reading at The Bookseller

[ The Bookseller | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth week


ALA 2017 Spotlight: Four Questions with Skip Prichard

The longtime publishing innovator talks about libraries, publishing in the digital age, and his forthcoming book with Center Street, 'The Book of Mistakes'. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #center street


Books: Don Winslow, Teju Cole and a treat for Fathers Day

Big news as I’m writing this: Amazon purchased Whole Foods. Our business team is covering it here, if you’d like to read more. I’m Carolyn Kellogg, our books editor, with links to some of our stories this week. THE BIG STORY Don Winslow, author of “The Cartel” and other insightful thrillers about... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books editor #don winslow #teju cole #fathers day #big news #amazon purchased #carolyn kellogg