Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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One Day In at AWP 2019, a Focus On Reassurance

The opening day of the 2019 Association of Writers and Writing Programs (AWP) Conference in Portland, Ore., saw a renewed conference kick off after an off year at 2018's annual gathering, which was followed by months of organizational tumult. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening day #annual gathering


Feminist Library crowdfunder just £5,000 short with days left

The Feminist Library is only £5,000 short of its crowdfunding target for its move to Peckham with just days left to go. Continue reading at The Bookseller

[ The Bookseller | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #days left #feminist library


Publishers, you're focusing on the wrong metric for push notifications

With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications #ad revenue


Kinney's World Book Day boom continues

Jeff Kinney’s Diary of Greg Heffley’s Best Friend (Puffin) is once again the UK Official Top 50 number one, with the World Book Day title beating David Walliams’ Fing (HarperCollins Children's) to the top spot by fewer than 4,000 copies Continue reading at The Bookseller

[ The Bookseller | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff kinney #greg heffley


PRH launches three-day festival to celebrate Obama at the O2

Penguin Random House is partnering with the Black Girl Festival to create a free three-day event at Canada Water Library celebrating Michelle Obama’s memoir Becoming (Viking). Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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LBF Author of the Day: Seno Gumira Ajidarma

The London Book Fair Author of the Day reflects on the opportunities of the Market Focus scheme, and says writing from his homeland could reach more readers—at home and abroad. Continue reading at The Bookseller

[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lbf author


Andrew Ridgeley of Wham! to publish memoir of his and George Michael’s halcyon days

Andrew Ridgeley, one half of the iconic British pop duo Wham! will tell the story of the legendary ’80s group and his friendship with bandmate George Michael in a new memoir. Penguin Random House imprint Dutton will publish "Wham! George & Me" this fall, the publisher said in a news release.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #george michael #halcyon days #news release


London Book Fair 2019: Four Questions for...Chad Post

What’s the state of the U.S. market for literature in translation? Ahead of the 2019 London Book Fair, PW caught up with Open Letter and Three Percent founder Chad Post to get a glimpse at where things stand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chad post #pw caught #open letter


Kinney leapfrogs Walliams in World Book Day bonanza

Jeff Kinney’s £1 World Book Day title Diary of Greg Heffley’s Best Friend (Puffin) has swiped the UK Official Top 50 number one spot from David Walliams’ Fing (HarperCollins), shifting 72,782 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff kinney #greg heffley #david walliams #fing harpercollins #nielsen bookscan


London Book Fair 2019: Four Questions for...Richard Charkin

Charkin’s new venture, Mensch Publishing, officially launched last month with Guy Kennaway’s darkly funny memoir 'Time to Go.' PW caught up with Charkin ahead of the 2019 London Book Fair to talk about his new turn as an indie publisher—and the simple question that inspired him to take the leap. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard charkin #officially launched #pw caught #simple question


Trade celebrates International Women’s Day

Publishers and retailers will celebrate International Women’s Day with a series of events including readings, new collections and a feminist library.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feminist library


International Women’s Day 2019: Progress Among Publishers in France

Women hold an impressive number of executive posts in French publishing. On International Women's Day, the hope is that more can move into top spots. The post International Women’s Day 2019: Progress Among Publishers in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared #international women #french publishing #top spots


Tim Peake and 10 Downing Street celebrate World Book Day

Downing Street has welcomed 30 schoolchildren to share a story to celebrate today’s (7th March) World Book Day, whilst astronaut Tim Peake is marking the day with a video encouraging children to read. The children visiting 10 Down Street spent the morning reading and drawing along with authors... Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim peake #downing street #rob biddulph


Pluto Press to join Women's Strike on International Women's Day

Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pluto press #international women #national campaign


NLT and Morrisons give free books to school children for World Book Day

The National Literary Trust and the Morrisons Foundation will donate more than 7,300 brand new books to primary schools across the UK to mark World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school children #primary schools


Karin Slaughter | 'I get gendered questions about the violence in my books'

It was at LBF 2015 that Karin Slaughter became the marquee name in HarperCollins’ global scheme. Four years on, she returns to the scene of the crime. Continue reading at The Bookseller

[ The Bookseller | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #karin slaughter


Six Questions for the Sheikh Zayed Book Award’s Allison Al-Masri

Allison Al-Masri offers reading recommendations on Arabic literature in translation and talks about the role of prizes like the Sheikh Zayed Book Award in bringing Arabic writing to more readers. The post Six Questions for the Sheikh Zayed Book Award’s Allison Al-Masri appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arabic literature


CIF Executive Director Roger Blake criticizes letter-of-intent day hoopla

Roger Blake, the executive director of the California Interscholastic Federation, is criticizing schools for going overboard on ceremonies celebrating athletes signing letters of intent in an opinion piece entitled, “The Arms Race of High School Sports.” He said that for a century,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roger blake #arms race


Abrams announces new Questioneers title

The next book in the Questioneers series by Andrea Beaty and David Roberts will be Sofia Valdez, Future Prez, publisher Abrams Children’s Books has announced. Continue reading at The Bookseller

[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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Five Questions for the Sheikh Zayed Book Award’s Paula Santillán Grimm

'Learning Arabic is a winding road,' Paula Santillán Grimm has said, 'but the views are so spectacular.' She speaks now about her new position with the Sheikh Zayed Book Award's 'scientific committee.' The post Five Questions for the Sheikh Zayed Book Award’s Paula Santillán Grimm appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #winding road