Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

Other Publishing stories related to: 'Question of the Day: Are there too many metrics?'

Coronet to release Love Letter to Europe on Brexit deadline day

Coronet has commissioned a collection of love letters to Europe from contributors including JK Rowling, Neil Gaiman and Pete Townshend, to be published on Brexit deadline day. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 14:13:22 UTC ]
More news stories like this | News stories tagged with: #love letters #neil gaiman

Haig, Horowitz and James among World Book Day 2020 authors

Authors Matt Haig, Anthony Horowitz and Greg James are among those featured on World Book Day’s 2020 list. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 12:10:19 UTC ]
More news stories like this | News stories tagged with: #anthony horowitz #greg james #world book

David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
More news stories like this | News stories tagged with: #harpercollins

Book Riot’s Deals of the Day for September 16th, 2019

Sponsored by The Atlantis Code, an “Indiana Jones meets Da Vinci Code” adventure by NYT bestselling author Charles Brokaw. These ... Continue reading at Book Riot

[ Book Riot | 2019-09-16 14:54:04 UTC ]
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Five questions for... Kiran Millwood Hargrave

Award-winning author Kiran Millwood Hargrave talks to us about her reimagining of Dracula, The Deathless Girls.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-13 13:55:19 UTC ]
More news stories like this | News stories tagged with: #award-winning author

Amazon’s Testaments error calls use of embargoes into question, trade figures claim

Shockwaves rippled across the book industry last Wednesday after Amazon sent customers a copy of The Testaments almost a week early, which it later apologised for and attributed to "technical error". Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:11:07 UTC ]
More news stories like this | News stories tagged with: #week early #technical error #book industry

Book Riot’s Deals of the Day for September 11th, 2019

Sponsored by What They Meant for Evil by Rebecca Deng, published by FaithWords, an imprint of Hachette Book Group These ... Continue reading at Book Riot

[ Book Riot | 2019-09-11 14:25:33 UTC ]
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The Testaments smashes first day sales for Waterstones

Waterstones has celebrated its biggest first day of sales of 2019 with Margaret Atwood's Booker-shortlisted The Testaments (Chatto & Windus).  Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 14:52:54 UTC ]
More news stories like this | News stories tagged with: #day sales #margaret atwood

On the Occasion of Margaret Atwood Day, Here Are Some Photos of Her Over the Years

Well, today is the day you’ve all been waiting for: Margaret Atwood’s hotly hyped, closely guarded, imperfectly embargoed, Booker-shortlisted The Testaments is on the bookstore shelves. For the superfans among you, we’ve collected a selection of photographs of Atwood below, from childhood to the... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-10 08:49:55 UTC ]
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Overwatch League confident in using different audience metrics

Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Amid Changes, BookExpo Limits Exhibit Hours to Two Days

As it works to create a more customer-friendly show, Reed Exhibitions said the BookExpo show floor will be open for two days in 2020, preceded by a day of programming. Other changes are under consideration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reed exhibitions #bookexpo

Five questions for... Jemma Neville

Jemma Neville talks about her non-fiction debut, which explores real-life stories from one street in Edinburgh and reveals ideas, hopes and fears about today’s constitutional crisis.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 18:53:03 UTC ]
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Matthew Zapruder’s ‘Father’s Day’ is firmly situated in our political moment

Zapruder throws zingers at Roseanne Barr and Paul Ryan in a collection that’s both biting and tender. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 12:00:00 UTC ]
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Barry's Days Without End follow-up goes to Faber

Laureate for Irish Fiction Sebastian Barry has written a follow-up to his Costa-winning Days Without End, dubbed "brave and beautiful" by publisher Faber. Continue reading at The Bookseller

[ The Bookseller | 2019-08-29 06:27:08 UTC ]
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Cutting Print: Making It Work When Publishing Days Must Go

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
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Announcing the Day of Code, as part of FutureBook Live 2019

Delegates at this year’s FutureBook Conference will have the chance to receive a full day of training into coding, as part of the event. Continue reading at The Bookseller

[ The Bookseller | 2019-08-26 14:40:06 UTC ]
More news stories like this | News stories tagged with: #full day #futurebook conference

National Poetry Day reading lists to feature YA reads

YA-themed books will feature on this year's suggested reading lists to celebrate National Poetry Day on 3rd October. Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 22:42:06 UTC ]
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Indies win funding to mark The Testaments publication day

Indie bookshops Red Lion and Rogan's Books have triumphed in a competition to win funding to celebrate the publication of The Testaments by Margaret Atwood.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 08:36:31 UTC ]
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Senators Question Education Publishers’ Data Collection Practices

An August 12 letter, signed by three senators raised concerns that the data harvested and maintained by digital educational publishers today “could pose a serious risk to students, parents, and educational institutions" if "stolen, collected, or sold without their permission or knowledge.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-20 04:00:00 UTC ]
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Book Riot’s Deals of the Day for August 7th, 2019

Sponsored by Ruby Lang’s Playing House. Available now wherever eBooks are sold. These deals were active as of this writing, but ... Continue reading at Book Riot

[ Book Riot | 2019-08-07 15:35:07 UTC ]
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