Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to Facebook, and the rise of video is accompanied by a decline many publishers are seeing in valuable referral traffic from Facebook back to their sites. "The scale is big, but the rest of the ecosystem isn’t there yet," said Micah Gelman of The Washington Post. The post Publishers’ Facebook videos are shared 7 times more than links appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-31 00:00:00 UTC ]
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The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
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An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
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Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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An important riposte to digital culture, these essays by the Italian publisher and author argue that a publisher’s list is a literary work in its own rightThis collection of essays by the Italian author and publisher Roberto Calasso, translated by Richard Dixon, is a paean to publishing. Calasso... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
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Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years Continue reading at ABC News
[ ABC News | 2024-06-04 20:54:20 UTC ]
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When asked about their plans for their publishing programs, several publishers of academic religious books shared their ideas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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He was promoting a new trade journal, Tape Recording, when he lent a video recorder to Andy Warhol, who used it to make a classic work with Edie Sedgwick. Continue reading at The New York Times
[ The New York Times | 2023-08-30 19:10:43 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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Libri Group’s takeover by Mathias Corvinus Collegium raises fears of crackdown on literary freedomsThe takeover of Hungary’s largest publishing house and bookstore chain by a private foundation with close ties to the country’s prime minister, Viktor Orbán, has prompted walkouts from authors who... Continue reading at The Guardian
[ The Guardian | 2023-06-23 11:38:44 UTC ]
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