Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary to the unsolicited praise and... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 16:15:54 UTC ]
News tagged with: #ad buys #instagram feed #print media

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Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-18 00:00:00 UTC ]
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M&A Update: Detroit’s Hour Media Buys Three More Regional Titles

Detroit-based Hour Media Group continued its nearly two-year-long regional magazine shopping spree this week, snatching up 38-year-old Gemini Publications, also based in Michigan, from longtime owner and publisher John Zwarensteyn. Included in the sale are the monthly Grand Rapids magazine, the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-06 00:00:00 UTC ]
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Black Light Printing in "Find Monsters"

Black light (or ultraviolet-reactive) printing, while not new, is usually done on inkjet printers with its application often limited to posters or high-end brochures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Bloomberg Media takes a stab at overhauling the display ad

The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-27 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Czech Republic’s Children’s Publisher Albatros Media Buys Vyšehrad

Already estimated to hold some 17 percent of the Czech wholesale book market, Albatros Media this spring continues broadening its acquisitions portfolio by buying the country's oldest publisher, gaining access to the adult nonfiction market in the process. The post Czech Republic’s Children’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
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Apple Buys Into Magazine Media with Texture Acquisition

What's next for the "Netflix of magazines?" The post Apple Buys Into Magazine Media with Texture Acquisition appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-13 00:00:00 UTC ]
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Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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Ad Lib: Skift Founder Rafat Ali on the State of Travel -- and the Media -- in 2018

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age

[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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We’re Still Here: Media Buyers Keep the Print Faith

Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
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Print is Still Very Much Alive at Bauer Media Group

The publisher not only continues to print, but plans to increase the frequencies of four weeklies in 2018. The post Print is Still Very Much Alive at Bauer Media Group appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-01 00:00:00 UTC ]
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Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age

[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-27 00:00:00 UTC ]
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Kew buys stake in Awesome Media

Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller

[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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Dove apologises for ad showing black woman turning into white one

Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian

[ The Guardian | 2017-10-08 00:00:00 UTC ]
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RBmedia Buys Gildan Media

RBmedia one of the country's largest publishers and distributors of audiobook content, added to its holdings with the purchase of Gildan Media, which has a catalogue of about 2,200 nonfiction audio titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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