Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary to the unsolicited praise and... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 16:15:54 UTC ]
News tagged with: #ad buys #instagram feed #print media

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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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Best Buy’s best Black Friday deals: Laptops, TVs, tablets and more

Black Friday is here at last, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of today’s... Continue reading at PC World

[ PC World | 2022-11-25 10:05:00 UTC ]
More news stories like this | All news stories tagged with: #kindle #official day #strictly speaking #order online #arrive safely #trust deliveries #consumer electronics #physical locations #product categories #specific periods #solid products #tricky part #full range #oled set #deep discount #streaming device


Best Buy’s best Black Friday deals: Laptops, TVs, Apple gear, and more

Black Friday is just one day away, but the deals have already begun reaching their peak. You don’t need to wait to make your purchases—in fact, if you do, you run the risk of missing out on fantastic discounts. Stock can run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World

[ PC World | 2022-11-24 09:59:00 UTC ]
More news stories like this | All news stories tagged with: #kindle #started earlier #strictly speaking #order online #arrive safely #trust deliveries #consumer electronics #physical locations #product categories #specific periods #product category #solid products #tricky part #full range #oled set #deep discount


Best Buy’s best Black Friday deals: TVs, laptops, Apple gear, and more

As per modern tradition, Black Friday deals are already here, well before Thanksgiving. You don’t have to wait to save money—in fact, if you do, you run the risk of missing out. Not everything will remain in stock, as Best Buy warns in its Black Friday FAQ. Many of today’s best-known tech... Continue reading at PC World

[ PC World | 2022-11-17 19:44:06 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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One of the country’s oldest Black-owned bookstores is closing.

Los Angeles’ Eso Won Books has announced that they will be shutting their doors at the end of the year. Since the 1980s, this independent bookstore has dedicated itself to celebrating the voices of Black writers. They are known for their large selection of books on every subject relating to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-14 15:53:11 UTC ]
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‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’

As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday

[ Digiday | 2022-02-22 05:01:00 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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Marcus Rashford to be included in GCSE media studies course

Pupils will learn about footballer’s use of social media to highlight social and race issues he cares aboutMarcus Rashford’s much-lauded use of social media to pursue his campaign against child food poverty and persuade the UK government to expand free school meals is to be studied by pupils... Continue reading at The Guardian

[ The Guardian | 2021-09-22 08:45:43 UTC ]
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Bonnier Books UK buys Edinburgh indie Black & White Publishing

Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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2021 Pulitzer Prize winners include books reckoning with Black history and representation

Among winners of the 2021 Pulitzer Prizes are novelist Louise Erdrich, Malcolm X biographer Tamara Payne and the post-Reconstruction history "Wilmington's Lie." Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-06-11 20:45:06 UTC ]
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‘We Always Rise.’ A Black-Owned Bookstore in Newark Navigates the Pandemic

Source of Knowledge has been a Newark mainstay for decades. It survived the past year thanks to the generosity of its customers and an owner who provides more than just books. Continue reading at The New York Times

[ The New York Times | 2021-05-22 09:00:26 UTC ]
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Japan's Media Do Buys Firebrand

Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Kimberly Drew and Jenna Wortham on Social Media, Black Futurity, and the Archive

Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
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Denver's Tattered Cover Bookstore Is Now the Largest Black-Owned Bookstore in the U.S.

Denver's iconic Tattered Cover Bookstore, which has been owned by Len Vlahos and Kristen Gilligan since 2015, has been sold to two entrepreneurs and Denver natives, Kwame Spearman and David Back. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-09 05:00:00 UTC ]
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