Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary to the unsolicited praise and... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 16:15:54 UTC ]
News tagged with: #ad buys #instagram feed #print media

Other news stories related to: "Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys"

BuzzFeed to buy HuffPost from Verizon in latest digital media deal

As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age

[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | All news stories tagged with: #digital media #ad platform #minority stake #buy huffpost

BuzzFeed agrees to buy HuffPost in latest online media merger

Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian

[ The Guardian | 2020-11-19 18:56:11 UTC ]
More news stories like this | All news stories tagged with: #digital media #media arm #verizon media #buy huffpost

Bertelsmann Buys Quad's Book Printing Plants

In a deal that closed on October 31, Bertelsmann Printing Group USA’s Berryville Graphics division acquired Quad’s book printing plants in Fairfield, Pa., and Martinsburg, W.Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bertelsmann

Check out this gorgeous illustrated map of Black-owned bookshops across the country.

Happy Independent Bookstore Day! As part of its guide to Black-owned bookshops in the US, O, The Oprah Magazine created an illustrated map of some of the highlights, and it’s really delightful. The team also asked writers like Tayari Jones, Kiley Reid, and Clint Smith where they like to shop;... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-28 17:29:48 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #clint smith #kiley reid #tayari jones #asked writers #black-owned bookshops

What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
More news stories like this | All news stories tagged with: #hearst #hearst magazines #media buyers #oprah magazine #oprah winfrey

She dreamed of a Black-owned bookstore in Inglewood. Now, she's going to run one

As a child, Asha Grant didn't know where to find books about people who looked like her. Next year she'll open that place, the Salt Eaters, in Inglewood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-23 14:00:39 UTC ]
More news stories like this | All news stories tagged with: #bookstore #find books #black-owned bookstore

Boston private equity firm buys stock media company

This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | All news stories tagged with: #digital content #comprising music #sister publication #storyblocks access

Black & White buys Andrew Cotter's dog story

Black & White Publishing has acquired world rights for Scottish sports commentator Andrew Cotter's story of his adventures with his dogs Olive and Mabel, who have become lockdown hits online. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 15:40:35 UTC ]
More news stories like this | All news stories tagged with: #world rights

Black-Owned Bookstore Offers “Ally Box” Book Subscription: Critical Linking, June 5, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-06-05 10:30:41 UTC ]
More news stories like this | All news stories tagged with: #bookstore #critical linking

Black-Owned Bookstores to Support Now

Activists across the United States are encouraging book lovers who want to show support for the ongoing protests against police violence to buy books from black-owned and African-American focused bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #buy books #police violence #ongoing protests #show support #black-owned bookstores

Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
More news stories like this | All news stories tagged with: #news corp #national broadsheet

Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
More news stories like this | All news stories tagged with: #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery

Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | All news stories tagged with: #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery

What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | All news stories tagged with: #digital media

Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | All news stories tagged with: #digital media #find alternatives #third-party cookie #ad targeting

Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | All news stories tagged with: #international publishing #tremor international

Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | All news stories tagged with: #international publishing #news corp #exclusive rights #ad-tech company #minority stake #tremor international

Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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When Less is Actually More: Behind Bauer Media’s Print Success

Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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