Playing Hot Potatoes With Ad Blocking

Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #ad blocking #digital advertising

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Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | All news stories tagged with: #ad units

Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #capture audiences #convince advertisers #similar results

Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | All news stories tagged with: #ad revenue

'Level the playing field': BA urges Treasury Select Committee to reform business rates

Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 22:14:38 UTC ]
More news stories like this | All news stories tagged with: #meryl halls #booksellers association #playing field

Google blocks Huawei and ‘Game of Thrones’ bows out: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 10:22:56 UTC ]
More news stories like this | All news stories tagged with: #ann-christine diaz #special collection #garett sloane

With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | All news stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils

Google unveils new digital ad formats, and Facebook issues a warning

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | All news stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils

Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
More news stories like this | All news stories tagged with: #60% stake #sports illustrated #cost savings #pushed back

Val McDermid to play Glastonbury with Fun Lovin’ Crime Writers

The Fun Lovin’ Crime Writers will play at Glastonbury, in what lead singer Val McDermid described as “a bit like a fairy story”. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #crime writers #fun lovin #val mcdermid

Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #large part #playing field #southern california

Datebook: Roy Dowell’s hypnotic plays on pattern

An L.A. painter’s hypnotic patterns and a photography show that documents the rise of hip-hop. Here are six exhibitions and events to check out in the coming week. Roy Dowell, “New and Recent Paintings (and a Sculpture),” at as-is.la. The Los Angeles-based painter whose pattern-filled works buzz... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming week

Indies report dip in Easter trade as hot weather hits footfall

The sunny weather hit Easter weekend trading for bookshops with some struggling to shift copies, bucking the general trend after research showed High Street footfall actually increased. Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #walled gardens #ad tech #open web

Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cash cow #underprivileged neighborhoods

Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #broad audience #ad targeting

Paywalls block scientific progress. Research should be open to everyone | Jason Schmitt

To democratise scholarly publishing, individual academics need to take actionAcademic and scientific research needs to be accessible to all. The world’s most pressing problems like clean water or food security deserve to have as many people as possible solving their complexities. Yet our current... Continue reading at The Guardian

[ The Guardian | 2019-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #associate professor #margaret heffernan

Apple reveals a news service and shows its ambivalence to ads

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad experience #magazine industry #news service #apple news

Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european publishers #digiday research