Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Publisher responds to challenge from the schools minister to provide schoolchildren with affordable access to great books From Solomon Northrup’s 19th-century memoir about his years in captivity, Twelve Years a Slave, to classic novels such as Gulliver’s Travels and Madame Bovary, schools... Continue reading at The Guardian
[ The Guardian | 2016-02-15 00:00:00 UTC ]
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Book retailer The Book People has confirmed it will no longer run the Queen of Teen award, saying the prize does not form part of its “ongoing plans”. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover. The post SourceMedia Launches New Digital Platform appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-09 00:00:00 UTC ]
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Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller
[ The Bookseller | 2016-01-30 00:00:00 UTC ]
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Publisher’s attempt to open employment opportunities to more diverse range of candidates follows similar step by Ernst & YoungGlobal publishing group Penguin Random House will no longer require candidates for new jobs to have a university degree, it has announced.The company said it wanted... Continue reading at The Guardian
[ The Guardian | 2016-01-18 00:00:00 UTC ]
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In what looks to be a response to declining mass market sales, Penguin has merged its Berkley imprint into the unified Putnam and Dutton group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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Publishing a children’s book in Russia is not a straightforward matter, as Anna Starobinets found when her detective stories set among woodland animals were deemed to be far too beastly for children I wrote my first children’s book, The Land of Good Girls, in 2009 for my then five-year-old... Continue reading at The Guardian
[ The Guardian | 2016-01-03 00:00:00 UTC ]
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Markus Dohle, CEO of Penguin Random House, added a video component to his annual year-end letter to employees this year which served to highlight the bestselling and award-winning titles the company published this year as well as the progress the company has made in the integration of Penguin... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Penguin has been wishing shoppers "seasons readings" with book giveaways in Manchester and London as part of a new Christmas campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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The co-authors of ‘Just Keep Breathing’ discuss how this collection of letters from real teens sheds light on the pain average teenagers experience and how parents, families, and educators can help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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Carl L. Jolley, a longtime Penguin Group (USA) distribution executive who retired in 2009 as v-p, corporate director, distribution, passed away on Monday, December 14, at his home in Pennsylvania. He was 70. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-16 00:00:00 UTC ]
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When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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Testing Penguin Random House's "Hotline" for a personalized list of book suggestions for gift givers, our correspondent comes away impressed. The post Looking for the Perfect Book Present? Try the Penguin Hotline Really. appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-13 00:00:00 UTC ]
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Publisher wants to cut 225 jobs from Warwickshire warehouse, where books are distributed, owing to decline in demandReaders’ preference for ebooks has been blamed for 225 potential job losses after publisher Penguin Random House announced cuts that leave staff facing an anxious Christmas.The... Continue reading at The Guardian
[ The Guardian | 2015-12-07 00:00:00 UTC ]
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Effective January 1, 2016, all Penguin ebooks purchased by libraries after January 1 will be licensed on a perpetual access model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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Walker Books has acquired The Teenage Guide to Friends, a book aimed at helping teenagers navigate friendships and peer group issues, by Nicola Morgan. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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