Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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Conservationist's 'enigmatic' debut to Penguin Press

Penguin Press is to publish building conservationist Tom Nancollas’ debut Seashaken Houses. Continue reading at The Bookseller

[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Penguin to Join Random House at Midtown Headquarters in 2019

Penguin Random House will be united under one roof, as Penguin is preparing to join Random House at its 1745 Broadway location in early 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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Penguin leads British Book Design Award nominations

The 2016 British Book Design and Production Awards finalists have been revealed, with publisher Penguin leading the nominations with six titles on the shortlist, followed closely by Pan Macmillan (five), with strong showings from The Folio Society (four titles), Frances Lincoln and Little Tiger... Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Hachette US adds titles to mobile platform Tapas Media

Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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What’s Selling: Global Rights Update from Penguin Random House

It's no surprise that book publishing giant Penguin Random House has plenty of success selling rights around the world. Here are their most recent highlights from the US and UK. The post What’s Selling: Global Rights Update from Penguin Random House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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Hachette, Booktrack Partner to Offer Teens E-Books with Music

Booktrack technology can supply a publisher's digital titles with a customizable movie-like soundtrack as well as sound effects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-21 00:00:00 UTC ]
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Five questions for Rebecca Smart about Penguin Living

Ebury m.d. Rebecca Smart talks about consumer and lifestyle brand Penguin Living and its first event, the Careers 360 Immersion Day. Continue reading at The Bookseller

[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Monthly E-Book Ranking: persistent podiums prove perfect platform for Paula

Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Penguin brand débuts in Germany

Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German.   Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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Penguin Living live events launch this September

Penguin Random House is soft launching a new consumer and business-to-business lifestyle brand called Penguin Living.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Taking pride in Penguin Pride

Leonora Craig Cohen welcomes Penguin Random House UK's celebration of works by LGBTQ writers. Continue reading at The Bookseller

[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
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HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences

The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Penguin Random House to Sell Fodor's to Internet Brands

Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Penguin Modern Poets series is revamped

Penguin is launching a new series of succinct collectible guides of contemporary poetry called Penguin Modern Poets. Continue reading at The Bookseller

[ The Bookseller | 2016-06-15 00:00:00 UTC ]
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Barnes and Noble's Teen Festival in Photos

Bookselling chain Barnes and Noble held its first annual Teen Book Festival at locations across the country from June 10–12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-14 00:00:00 UTC ]
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Bauer Launches New Pair of Pre-Teen Magazines

J-14 Decorate and Star-tastic Coloring Book hit newsstands July 18 with an initial run of 200,000 copies each. The post Bauer Launches New Pair of Pre-Teen Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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