Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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World Book Day will host its first live Teen Fest as part of next year’s celebrations, featuring authors James Dawson and Rainbow Rowell, and will also attempt to break its first Guinness World Record. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Ellen Banda-Aaku has long battled with her African publishers to make her teen/YA books ‘suitable’ enough to print. Now she’s started to stand her ground for the sake of her teenager readers – and risks not being published at allPlus find out about #ProjectKala, a campaign to promote reading in... Continue reading at The Guardian
[ The Guardian | 2015-11-06 00:00:00 UTC ]
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The Penguin Lessons is a warm and unique story about an unlikely friendship between a man and a penguin, and fond memories of a long-ago trip to South America. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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Penguin Books India has acquired three new books from internationally acclaimed author Amitav Ghosh. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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This year, the expedited holiday shipping program Random House initiated for indie booksellers in 2011 will feature frontlist and backlist titles published by Penguin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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Allen Lane, while knighted for services to literature, was never much of a reader. Were brothers Richard and John written out of their own bestselling story?Eighty years ago, three brothers – Allen, Richard and John Lane – founded Penguin Books in London. The brothers planned the venture in... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches. Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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Penguin Random House (PRH) UK has released a second app based on Roald Dahl’s The Twits, featuring the first ever rendering of Mr and Mrs Twit in 3D, entitled "Roald Dahl’s House of Twits". Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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A number of big bestsellers helped to offset 'weaker' ebook sales in the third quarter, Pearson reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-21 00:00:00 UTC ]
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Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The FutureBook Awards stand for innovation and achievement They are a reflection of what publishers are working on today but also a foretaste of tomorrow’s publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-13 00:00:00 UTC ]
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Medium's management unveiled a radically redesigned publishing platform on Thursday including a host of new formatting and production features. These new writing tools include the ability to include Twitter-style @-mentions, additional text formatt... Continue reading at Engadget
[ Engadget | 2015-10-09 00:00:00 UTC ]
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Neighbors at a sprawling apartment complex in Torrance thought it was odd a few years ago when they saw Chris Harper Mercer and his mother carrying black cases that they suspected held firearms. At a community barbecue, some asked Mercer whether he owned guns. Mercer deflected the question, but... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-02 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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On September 26, nearly 4,000 readers of all ages came from all over Texas to the campus of St. Edward's University in Austin to meet 32 YA authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-01 00:00:00 UTC ]
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Facebook, Apple and other platforms are wooing publishers to distribute their articles directly in their ecosystems, and after some reluctance, publishers are clamoring to get on board. But one major publisher is sounding the warning cry: Bloomberg Media's Justin Smith said on an Advertising... Continue reading at Digiday
[ Digiday | 2015-10-01 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Pronoun, a new self-publishing platform backed by venture capitalist firms, has launched today (24th September). Formed in May, the platform brings together the "technology, data, and expertise" developed by multimedia publishing platform, Vook; data and analytics platform, Booklr; and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Labour’s shadow chancellor John McDonnell has said the party has “aggressive” plans to make corporations such as Amazon, Google Starbucks and Vodafone pay their “fair share of taxes”. In his first speech as shadow chancellor at the Labour Conference taking place in Brighton this week, McDonnell... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Penguin Books is to reissue H G Wells’ The Rights of Man, with a new introduction by Ali Smith. Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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