Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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My Job in 5: Helen Chapman, Picture book designer, Penguin Random House UK

Describe your role My job title is picture book designer but people outside the industry always think that I must illustrate all the books! Unfortunately I’m not that talented (though I do a mean stick man) so I end up describing my job as being an editor for the illustrators. Working in... Continue reading at The Bookseller

[ The Bookseller | 2015-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #designing covers #editorial team #job title


A manifesto for a digital book platform

"The future of the book business will certainly be unveiled on a digital platform." Even as some believe that ebooks' progress has been staggered by a retreat to print, Trajectory c.e.o. and co-founder Jim Bryant is undaunted in his vision for the primacy of "relevancy and discovery" inherent in... Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital platform #book business


Penguin's Elaine Dale dies

Elaine Dale, Penguin’s deputy contracts director, has died after a short battle with cancer. Continue reading at The Bookseller

[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Chicken House seeks teen judge for Times competition

Publisher Chicken House is asking teenagers to upload videos onto YouTube about the books they would like to persuade other people to read to win the chance to be a judge on the 2016 Times/Chicken House Children’s Fiction Competition Entrants must be aged between 14 and 18 and can apply to take... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #30th october #fiction competition #upload videos


The Spanish Bookstage: A New Platform for Spanish Rights

Exclusive: Two Barcelona literary agents launch The Spanish Bookstage, a new online rights and licensing platform for Spanish-language book titles. The post The Spanish Bookstage: A New Platform for Spanish Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spanish rights


‘War Room’ Filmmakers Hope Their Book Will Inspire Audiences Beyond the Theaters

'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #war room


NYT and WSJ agree on platforms: ‘They have an interest in seeing us survive’

Publishers welcome their new platform overlords. Twitter, Google, Facebook, Apple and Snapchat are all suddenly in the market for more publisher content. That means more competition, which publishers say puts them in the drivers seat. "There’s competition among the big distributors for content,”... Continue reading at Digiday

[ Digiday | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher content


Banned book Into the River 'is one of the best teen novels going'

OPINION: The interim ban of Ted Dawe's novel Into the River is, in my opinion, unwarranted, ridiculous and troubling for the future of simlar novels that discuss issues that are part of many teenage lives. Continue reading at Stuff

[ Stuff | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #discuss issues #ted dawe #teen novels #banned book


Ancelotti to pen 'management memoir' for Penguin

Successful football coach Carlo Ancelotti is to write a management memoir for Portfolio Penguin.  Quiet Leadership: Winning Hearts, Minds and Matches will be published in spring 2016. In Quiet Leadership, Ancelotti will reveal the full story of his managerial career - his methods, mentors,... Continue reading at The Bookseller

[ The Bookseller | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #portfolio penguin


Twitter publishes targets for a 'more diverse' workforce in 2016

Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leadership roles #african american


First Half Results Rise at Penguin Random House

Sales rose 16.2%, to 1.70 billion euros, and earnings increased 30.2% at Penguin Random House in the first half of 2015 over the same period in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-31 00:00:00 UTC ]
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Are In-Car Apps the Next Platform for News Media Companies?

Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available.   After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
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Morel to retire from Penguin France

Jean-Luc Morel, sales manager for Penguin in France, is to retire from the company after 25 years. Morel’s last day will be 22nd September. In the coming weeks he will hand his work over to existing members of the Penguin Random House international sales team: Pauline Konink, sales manager for... Continue reading at The Bookseller

[ The Bookseller | 2015-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #existing members #coming weeks #22nd september #sales manager


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #targeting capabilities #promoted tweets #publishing partners #ad formats #core audience #larger reach


'Pitch Perfect 2,' 'Pretty Little Liars,' One Direction win big at Teen Choice Awards

The 2015 Teen Choice Awards, held at the USC Galen Center in Los Angeles, drew more than 25 million voters online and to social media outlets including Facebook, Twitter and Instagram. Voters chose their favorite teen icons in film, television, music, sports, fashion, comedy and on the Web. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-17 00:00:00 UTC ]
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Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company

[ Fast Company | 2015-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #include advertising #business insider #video platform


Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wild west


Is WhatsApp the Next Big Content Distribution Platform?

A leading German magazine on digital business, t3n, will now deliver their newsletters via WhatsApp. Could this model work for book publishers as well? The post Is WhatsApp the Next Big Content Distribution Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishers #digital business


LBC boxed set from Penguin

Penguin is releasing a boxed set of its Little Black Classics set (3rd September, £80). The set will include all 80 of the titles that were released in February to celebrate Penguin’s 80th  anniversary, each priced at 80p and comprising of 64 pages. The list featured less well known titles by... Continue reading at The Bookseller

[ The Bookseller | 2015-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jane austen #80th anniversary


Survey: Digital Magazines Still Not a Break-Out Platform

Responses point to moderate interaction, but reader monetization and advertising still have a lot of catching up to do. The post Survey: Digital Magazines Still Not a Break-Out Platform appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
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