Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Penguin Random House is today (16th July) re-launching The Penguin Podcast with a series of programmes about the objects that inspire authors, hosted by actor Richard E Grant. Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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The rise of Facebook, Twitter and even Snapchat as viable news-consumption and distribution platforms has forced publishers to do some soul-searching. More people are getting their news via the platforms rather than through publishers themselves, thr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
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As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday
[ Digiday | 2015-07-17 00:00:00 UTC ]
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AuthorBee allows Twitter users to aggregate, organize and archive related social media content, making it easier to locate subject categories and share a variety of labeled content with other users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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A collection of essays from Zadie Smith, a novel critiquing the concept of romantic love by Alain de Botton and Marina Lewycka’s first book in four years are among the highlights of Penguin General’s spring 2016 list. Authors and staff from Penguin General – which comprises of imprints Penguin,... Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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It is "incredibly blinkered" to only target traditional newspaper reviews for books, The Pool c.e.o. and co-founder Sam Baker has said. Speaking at The Bookseller's Marketing and Publicity conference yesterday (30th June), Baker also admonished the industry for its obsession with the hardback,... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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Exam preparation app Gojimo has reached its £500,000 crowdfunding target. The app offers 50,000 free curriculum specific quiz questions, and content from publishers such as Oxford University Press and McGraw-Hill Education is available through in-app purchases. Gojimo, which says it has... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and ebooks sold annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Walker Books has acquired the debut teen novel by comedian and screenwriter Nat Luurtsema. Goldfish is a comedy about Lou Brown, a swimmer who fails an Olympic time-trial and decides to give up the sport completely. She tries to find her new ‘thing’ and enters a world of underwater somersaults,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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This July, the first titles will appear from Oetinger34, a creative platform for authors, illustrators and readers launched by German publisher Oetinger in 2014. The post Oetinger34, Community-Based Publishing Platform, To Release First Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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YA authors Aaron Hartzler, Ellen Hopkins, Patrick Ness, Lynn Weingarten, and Cammie McGovern came together on May 29 at BEA for a panel discussion titled Talking to Teens About Tough Topics, moderated by Margot Wood of Epic Reads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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Random House Germany will bring the iconic Penguin brand to German readers with the launch of Penguin Verlag. The first titles will come out in 2016. The post Penguin Comes to Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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Strike up the band: Amazon and Penguin Random House are in a contract dispute in the UK, prompting another round of hand-wringing and buy-button action. The post In the UK, Penguin Random House v. Amazon is New Normal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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HarperCollins, which will start publishing German-language books in the autumn, is not the only international publisher to set up shop in Germany. Munich-based Verlagsgruppe Random House has just announced the launch of Penguin Verlag. Continue reading at The Bookseller
[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond. But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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