Targeting newspaper reviews is 'blinkered'

It is "incredibly blinkered" to only target traditional newspaper reviews for books, The Pool c.e.o. and co-founder Sam Baker has said. Speaking at The Bookseller's Marketing and Publicity conference yesterday (30th June), Baker also admonished the industry for its obsession with the hardback, saying that publishers needed to "remember real people buy paperbacks". Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-02 00:00:00 UTC ]

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McGraw-Hill, Cengage Call Off Merger

The inability to reach an agreement with the government about which divestitures the publishers needed to make to allow the merger to move forward led to the deal being canceled, the companies said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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Targeting newspaper reviews is 'blinkered'

It is "incredibly blinkered" to only target traditional newspaper reviews for books, The Pool c.e.o. and co-founder Sam Baker has said. Speaking at The Bookseller's Marketing and Publicity conference yesterday (30th June), Baker also admonished the industry for its obsession with the hardback,... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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Publishers need to be braver on diversity

Publishers should “be braver, be too brave” when it comes to taking on new writing if they want to become more diverse, poet and writer Salena Godden told the Stoke Newington Literary Festival. Godden was joined on yesterday’s (7th June) panel, focussing on diversity in the industry, by writer... Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Bloomsbury's Charkin warns of industry 'monopolisation'

Bloomsbury executive director Richard Charkin has warned of the dangers of the book industry being “monopolized” by “a single distribution channel”. Giving his keynote speech at the opening of Sharjah International Book Fair’s professional programme 2014 earlier today (3rd November), Charkin... Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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