Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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National Geographic is popular on Facebook, Snapchat and Instagram, and while the company is increasingly focusing on how social plays a role in building its brand and business, it’s not reliant on platforms as some distributed publishers are. Part of this is because of a diversified legacy... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
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Penguin Australia has come under further fire for publishing disgraced health blogger Belle Gibson's cookbook, with court files revealing the publisher was aware of obvious "gaps" in her story. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Penguin Ireland has acquired two novels from Liz Nugent, author of psychological thrillers Unravelling Oliver and Lying in Wait (Penguin Ireland). Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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Penguin Press has acquired a "spectacularly interesting" history debut about modern Japan from historian and BBC "New Generation Thinker" Christopher Harding. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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Penguin General hosted its authors at the Library Club on St Martins Lane, who personally introduced their books for Spring 2017 in a series of five-minute readings. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Girl band Little Mix is releasing a new "behind-the-scenes" autobiography with Penguin this autumn. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Bonnier Publishing, with Insight Editions and Warner Bros, is hosting an interactive colouring event celebrating the Harry Potter films today in King’s Cross Station, near The Harry Potter Shop at Platform 9 ¾. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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Under the new Subway Reads promotion, NYC commuters will be able to download free ebooks via free wi-fi installed at 175 subway stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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The European Commission has been criticised by the US Treasury Department over its investigations into American companies' alleged tax avoidance, it has been reported. Continue reading at The Bookseller
[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
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Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and ebooks sold annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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Penguin Press is to publish the first solo book from Henry Eliot, the editor-at-large of Penguin Classics and co-author of Curiocity (Particular Books). Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
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