Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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BookExpo 2017: Charlesbridge Debuts Teen Imprint

For the first time since its founding three decades ago, Charlesbridge Publishing in Watertown, Mass., is expanding into YA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #charlesbridge publishing #decades ago


Stephen Fry: Facebook and other platforms should be classed as publishers

Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeremy paxman #martin luther #legal responsibilities


BookExpo's Librarians' Lounge 2017: Ice Cream, and Summer Reads, Courtesy of Penguin Random House

On Friday, June 2, from 2:30–4 p.m., stop by the PW BookExpo Librarians’ Lounge (Booth 875) for ice cream, and author talk, courtesy Penguin Random House library marketing team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #summer reads #ice cream


How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian

[ The Guardian | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news organisations #read content #publishing platforms


Foyles begins Penguin books 'takeover'

Foyles bookshop and Penguin Random House are partnering to run a "takeover" in Foyles’ flagship shop on Charing Cross Road. Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #foyles bookshop


Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal data #personal information #days ago #data sharing


Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #axel springer #platforms appeared


Promising a Platform for Interaction, Nigeria International Book Fair Opens Monday

Regulatory issues, the state of reading, and distribution questions are to figure into discussions held during Nigeria's fair next week in Lagos. The post Promising a Platform for Interaction, Nigeria International Book Fair Opens Monday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regulatory issues


‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
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Multi-state search targets man who posted Facebook video of himself shooting a stranger

Authorities in several states were on the lookout Monday for a man police say shot a Cleveland retiree collecting aluminum cans and then posted video of the apparently random killing on Facebook. "He could be nearby. He could be far away or anywhere in between," FBI agent Stephen Anthony said on... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #posted video


Question of the day: Platforms, friend or foe?

The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday

[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #post question #single question


New platform uses machine learning to find the next big thing in entertainment

Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews

[ Betanews | 2017-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #early stages #creative work #film scripts #writing books #big thing #machine learning


Redmayne targets growth for HC

HarperCollins UK saw its sales fall in its past financial year, but profits improved, with c.e.o. Charlie Redmayne determined to grow the business again. Continue reading at The Bookseller

[ The Bookseller | 2017-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harpercollins uk


Kobo Acquires Shelfie Technology Platform

Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print titles #technology platform


Penguin Random House Grupo Editorial Is Acquiring Spain’s Ediciones B

The biggest of the Big Five widens its footprint in Spanish-language markets with the Ediciones B group, expanding PRH Grupo Editorial. The post Penguin Random House Grupo Editorial Is Acquiring Spain’s Ediciones B appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spanish-language markets


Victoria Beckham and Target celebrate new fashion collaboration during posh Bel-Air garden party

As her son Romeo played bean bag toss and daughter Harper strung a necklace from dried flowers, fashion designer Victoria Beckham chatted quietly in a shaded corner of a garden party. “This feels like a celebration,” Beckham said. “It feels like a very British celebration.” The Saturday afternoon... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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Penguin Living launches Paddington pop-up

Penguin Random House lifestyle brand Penguin Living has set up a week-long pop-up book shop in Paddington Central. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Industry Notes: UAE Named Paris Guest of Honor 2018; Penguin’s Dohle Cites ‘Commitment to Print’

At Paris' book fair, France invites the UAE to be 2018's Livre Paris Guest of Honor. And Penguin Random House's Markus Dohle cites diversity's importance. The post Industry Notes: UAE Named Paris Guest of Honor 2018; Penguin’s Dohle Cites ‘Commitment to Print’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair


Book People appoints Kittlety as it targets schools business

The Book People has appointed former Troubadour sales director, Rob Kittlety, as managing director of field sales. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book people


Kendrick Lamar targets Donald Trump on new song 'The Heart Part 4'

Today in Entertainment: New Kendrick Lamar song; Harry Potter ride gets an upgrade March 24, 2017, 12:05 p.m. With the arrival of spring, blockbuster movie season has gotten an early start with "Beauty and the Beast" and other films, music fans are making plans for recently announced summer... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #making plans #music fans #early start