Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with:
#book recommendations
#sally green
#owen jones
The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sales channel
Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sports world
#female executives
#produce content
#nbc sports
#instagram account
#digital publisher
#growing list
Kit de Waal's anthology Common People, providing a platform for new working class writers, is now fully crowd-funded for publication with Unbound. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
More news stories like this |
Fiona Crosby, commissioning editor at Michael Joseph, is joining Headline to become senior commissioning editor for non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michael joseph
There was a prickly if fleeting moment in last month’s Grammy Awards telecast during the “In Memoriam” segment that honored Chester Bennington, the late Linkin Park frontman and father of six, who took his own life last July. Moments after Bennington’s face faded from the screen, the rapper Logic... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-17 00:00:00 UTC ]
More news stories like this |
Penguin is launching a pop-up bookshop stocked solely with titles by female writers for International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#women writers
Penguin is partnering with Jack Arts and Audible to celebrate the paperback publication of Mohsin Hamid's Exit West (Viking) with an interactive poster installation on Commercial Street, London. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mohsin hamid
#exit west
In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more. The post The Rundown: CMOs grapple for leverage vs. platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#platforms appeared
Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital subscriptions
#european publishers
Kew Gardens will host a Peter Rabbit themed festival this year after striking a deal with Penguin Ventures, part of Penguin Random House. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin ventures
#kew gardens
Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of... Continue reading at Advertising Age
[ Advertising Age | 2018-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#false news
#move meant
More than a quarter of the roughly 15,000 ebooks available in Czech are on the newly launched Bookport subscription platform, with more titles coming. The post Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#titles coming
Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-27 00:00:00 UTC ]
More news stories like this |
Holtzbrinck technology company Digital Science has collaborated with high-profile universities and research funders to develop a platform, Dimensions, which it says will "democratise and transform scholarly search". Continue reading at The Bookseller
[ The Bookseller | 2018-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#research funders
Penguin Random House has purchased the trade book publishing assets of US wellness publisher Rodale Books from Hearst. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
More news stories like this |
'Never have the voices of writers and their allies been so essential,' says the leadership of the merging Los Angeles and New York City chapters of PEN. And one of the most robust lifestyle-and-wellness publishers in the States is now part of PRH. The post Merger Notes: Two PEN Chapters, and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pen chapters
Book industry leaders are divided in terms of their outlook for 2018, with some optimistic about growth and others more cautious about the delicate state of high street retailing and the impact of continued political instability. Continue reading at The Bookseller
[ The Bookseller | 2018-01-08 00:00:00 UTC ]
More news stories like this |
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cyber monday
#ad partners
#reach audiences
#facebook details
#facebook ads
An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post facebook
At this PubTech Connect breakout session, innovators will share how they’ve brought book content to new platforms and created new experiences for readers Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-03 00:00:00 UTC ]
More news stories like this |