Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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How brands are harnessing social, live streaming and special editions to make the most out of the last House of Windsor wedding for the next few decades. The post Magazines Lean into the Royal Wedding Across Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-18 00:00:00 UTC ]
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Tributes have continued to pour in to Peter Mayer, former c.e.o. of Penguin, who has died at the age of 82. Continue reading at The Bookseller
[ The Bookseller | 2018-05-15 00:00:00 UTC ]
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Poet Amy K Blakemore has accused Penguin's poetry editor Donald Futers of "assault" and criticised his employer Penguin Random House of inaction over the incident. However, Futers, who is still employed by PRH, vehemently denies the claims. Continue reading at The Bookseller
[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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On May 11, Netflix Kids and Family Originals is premiering 'The Who Was? Show,' a 13-episode TV series based on Penguin Young Readers’ bestselling Who Was? biographies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
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Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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As publishers flee Facebook, will Snapchat help cushion the fall? You probably thought platform-specific publishing was so 2017, but maybe not! NowThis announced today a breaking news channel to be consumed on Snapchat Discover. It will be called NowBreaking, and will launch in June.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-05-03 00:00:00 UTC ]
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The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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Jane Gentle, most recently communications manager at Mumsnet, has joined the Penguin General Communications team as senior campaigns manager. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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Penguin has scored two books on the Pushkin House Russian Book Prize shortlist, one about Stalin’s metereologist and another about an eight-year journey across “forgotten Russia”. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday
[ Digiday | 2018-04-18 00:00:00 UTC ]
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Penguin Random House has named Madeline McIntosh to the newly created position of CEO of Penguin Random House US, and promoted Allison Dobson to president of Penguin Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-05 00:00:00 UTC ]
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Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-05 00:00:00 UTC ]
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Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
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The National Center on Sexual Exploitation’s annual ‘dirty dozen’ list misses some obvious targetsCosmopolitan has been removed from the checkouts at Walmart in the US, which the chain has attributed to a business decision, although it accepts that “concerns raised were heard”. The conservative... Continue reading at The Guardian
[ The Guardian | 2018-04-01 00:00:00 UTC ]
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OUP has bought a new picture book by Mike Brownlow, author of Orchard Books’ Ten Little... series, while selling Harriet Muncaster’s Isadora Moon series into three languages Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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The highly anticipated “60 Minutes” interview with adult film star Stormy Daniels on Sunday, during which she discussed President Trump, was watched by 21.3 million viewers, the CBS program’s largest audience since 2008. Data from Nielsen showed that was most viewers an episode of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
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Facebook. Google. The pivot to TV. All of these topics were top of mind for dozens of C-level publishing execs at Digiday Moguls. The post ‘All of these platforms are fickle’: Overheard at Digiday Moguls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-21 00:00:00 UTC ]
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Penguin is launching a European Series in April to celebrate “forgotten classics”, with introductions by acclaimed contemporary authors such as Colm Toibin, Elizabeth Strout and Deborah Levy. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
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Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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