Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
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From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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The education business sold nearly half its stake in the publisher to Bertelsmann, but much of the proceeds will be reinvestedPearson is still going to own a quarter of Penguin Random House, so it’s not too late to hope that it can learn to tell a story like it is. Please, drop this bland... Continue reading at The Guardian
[ The Guardian | 2017-07-12 00:00:00 UTC ]
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Penguin Random House this weekend took to the streets of central London to march in support of Pride, an annual event which this year marked 50 years since the decriminalisation of homosexuality in England. Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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Shares in the publishing firm rise after it says the sale will raise about $1bn (£776m). Continue reading at BBC News
[ BBC News | 2017-07-11 00:00:00 UTC ]
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Pearson has agreed to sell 22% of its stake in Penguin Random House (PRH) to co-shareholder Bertelsmann, valuing the publisher at $3.55bn (£2.76bn). The deal means Bertelsmann will increase its control over the publisher, owning a 75% stake, while Pearson will own the remaining 25%. The deal is... Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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Michael McLoughlin, the man who heads Penguin Ireland, and Penguin Random House’s Ireland operation, reckons the Irish market is on the up again after a lean post-recession spell - and the figures his list posted in 2016 more than back up his claims. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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Bonnier Zaffre imprint Hot Key Books has acquired a “romantic and relevant” debut Love, Hate & Other Filters, by Samira Ahmed, about being a Muslim American teen. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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An online and collaborative authoring and publishing services platform, AuthorCafe, a TNQ start-up, has been in public beta since January 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Bonnier Publishing UK's Totally Entwined Group has launched a romance e-store and self-publishing platform called First For Romance. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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Police in Virginia arrested a 22-year-old man in connection with the death of a teenage girl who was reported missing after she and her friends left a mosque early Sunday. Darwin Martinez Torres is suspected of murder, Fairfax County police said. Officials found what they believe is the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-19 00:00:00 UTC ]
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Hodder Children’s Group has bought a “gripping and topical teen romance” from middle-grade, Cornwall-based author Chris Higgins. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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Penguin Random House has developed a range of Barbican-inspired Penguin Classics to coincide with a new Barbican exhibition, Into the Unknown: A Journey through Science Fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Penguin Books and Classics step into the civic participation ring with a new event series benefitting nonprofits and hosted at a local art gallery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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BookCon reaches its 20,000 person goal on Saturday and Sunday; BookExpo cites 7,425 attendees, "primarily booksellers, librarians, retailers, and media." The post ReedPOP Letter: Organizers Call BookExpo and BookCon ‘Powerful Platforms’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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