Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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'Bold' Penguin Essentials covers celebrated in exhibition

Penguin Random House is launching a new exhibition to showcase 100 "iconic, deliberately bold and thought-provoking" cover designs of its modern classics. Continue reading at The Bookseller

[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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'Rooster Bar' author John Grisham sinks his teeth into a juicy target: privately owned, for-profit law schools

'Rooster Bar' author John Grisham sinks his teeth into a juicy target: privately owned, for-profit law schools Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2017-12-19 00:00:00 UTC ]
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‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality

David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-19 00:00:00 UTC ]
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Penguin to rush-release YouTube psychologist's 12 rules for life

Penguin Press is to rush-release YouTube psychologist Jordan Peterson's book out in January. Continue reading at The Bookseller

[ The Bookseller | 2017-12-08 00:00:00 UTC ]
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Cambridge University Press Content Sharing Platform in Pilot Launch

Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
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Penguin US art director resigns after sexual harassment claim

An art director at Penguin Random House US has resigned from his post following sexual harassment allegations. Continue reading at The Bookseller

[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary fiction #organizer reedpop


Facing Sexual Harassment Charges, An Exec Art Director at Penguin Workshop Resigns

Three weeks after actress and comedian Charlyne Yi leveled sexual harassment charges against Giuseppe Castellano, an executive art director at Penguin Workshop, he has stepped down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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Wildfire lures Oswald from Penguin in four book deal

James Oswald, author of the Inspector McLean series, is to move from Penguin to Headline imprint Wildfire for his next four books. Continue reading at The Bookseller

[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Johnson slams industry's 'obsession with targets and quotas'

Richard Johnson, Bonnier Publishing's group chief executive, has slammed the industry's "obsession with targets and quotas" when it comes to addressing lack of diversity in the book world as "nonsense". Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Radio broadcaster Global is using news publishers’ data to target audio ads

"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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BuzzFeed is laying off 100 workers, 8% of its U.S. employees, after missing revenue target

Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
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Hearst has a 5-person team to develop shows for platforms

Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-27 00:00:00 UTC ]
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Hancock: 'We need diversity metrics, not statutory targets'

Statutory targets for improving diversity and inclusion are "patronising" and "too easy", according to digital and culture minister Matt Hancock. Continue reading at The Bookseller

[ The Bookseller | 2017-11-14 00:00:00 UTC ]
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Hillary Clinton to guest-edit December issue of Teen Vogue magazine

Tributes to daughter Chelsea, a letter to her teenage self and a salute to young female activists to feature in Clinton-themed issueHillary Clinton will guest-edit one of the last print editions of Teen Vogue, the magazine has announced. On the anniversary of her election loss to Donald Trump,... Continue reading at The Guardian

[ The Guardian | 2017-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #special issue #teen vogue #print editions #hillary clinton


Macmillan US closes self-publishing platform Pronoun

Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year.  Continue reading at The Bookseller

[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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Investment pulled on storytelling platform Oolipo

German publisher Bastei Lübbe has pulled its investment of mobile storytelling platform Oolipo, once heralded as "the offspring of a love-affair between Netflix, YouTube, and a Snapchat Story", after it failed to gain traction with users and capture the attention of further investors. Continue reading at The Bookseller

[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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Quarto Says Profits Will Miss 2017 Target

The Quarto Group issued its second profit update of 2017, stating this morning that despite improved sales in the second half of the year, the publisher’s pre-tax profits will be “significantly lower than board expectations.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off

Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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The Good Journal exceeds crowd-funding target

The Good Journal, a quarterly literary journal launched by Nikesh Shukla and Julia Kingsford to showcase UK BAME writers, has exceeded its £40k crowd-funding target. Continue reading at The Bookseller

[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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