Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Ellen Simmons, a former bookseller at Foyles, has launched an illustration agency for artists from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Penguin Random House (PRH) has four books on the longlist for this year’s William Hill Sports Book of the Year, which celebrates excellence in sports writing. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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Target says that the company is reviewing and updating redacted descriptions of books on its website, but complaints persist about inappropriate redactions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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A number of publishers say Target, on its retail website, is redacting certain keywords from the product descriptions of their books. They say the site has removed words like "transgender" and "queer," as well as the name "Hitler." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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Beginning October 1, 2018, PRH is moving from a perpetual access model (where libraries pay a higher price but retain access to the ebook forever) to a metered model (with lower prices on ebooks that expire after two years). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-04 00:00:00 UTC ]
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A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage's new subscription to students. The post Industry Notes: Penguin Random Opens Education Site, Cengage Unlimited... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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The publisher has created a new marketing effort that encourages indies to take a fresh look at Viktor Frankl’s 'Man’s Search for Meaning.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Thermochromic (or thermochromatic) printing is not new. Using inks that change color with heat, from colorless to colored, or vice versa, is fun, interesting, and appealing. Naturally, such application is popular in packaging and commercial printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Adolescents abandoning print... It's not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association's new report on adolescent media use in the U.S.—one of the most comprehensive... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
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Publishers have welcomed the government’s new export strategy, which challenges firms to see exports as a proportion of UK GDP rise from 30% to 35%. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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The team behind a picture book created by Lisa Wells, who has terminal cancer, has surpassed its initial crowdfunding target of £5,000. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Walker Books has acquired a collection of essays about growing up from women of colour magazine and collective gal-dem. Continue reading at The Bookseller
[ The Bookseller | 2018-08-11 00:00:00 UTC ]
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Several books in the religion category are addressing issues related to mental illness while also calling on churches to play a more supportive role for those suffering with it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-08 00:00:00 UTC ]
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Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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