Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with:
#book recommendations
#sally green
#owen jones
We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#original content
#content side
#red carpets
#reality tv
Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
More news stories like this |
Penguin Books is rushing out an anthology by environmental protest group Extinction Rebellion who brought parts of London to a standstill this month. This is Not a Drill: An Extinction Rebellion Handbook, originally slated for release later in the year, will now be published on 3rd June. Editor... Continue reading at The Bookseller
[ The Bookseller | 2019-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#3rd june
#originally slated
#penguin books
Penguin Live has unveiled its summer season of events, which sees tours from a host of top authors including Caitlin Moran and "Queer Eye" star Tan France, along with live podcast events featuring Scarlett Curtis to mark Feminist Book Fortnight. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#queer eye
#summer season
#penguin live
Children's publisher Puffin has said it is proud to be publishing John Boyne’s novel about a transgender teen, after the book was labelled "transphobic" by some campaigners, and an article the author wrote in the Irish Times about the subject received criticism on social media. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#author wrote
#publisher puffin
#transgender teen
Influx Press have made their first deal with Penguin India, as the independent publisher aims to develop more links with the country. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#influx press
#penguin india
Penguin Ventures has collaborated with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin ventures
Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#all-time record
#online editor
#digital editor
Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#broad audience
#ad targeting
Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#year ahead
#audience network
Shaila Muñoz joins PRHGE with more than a decade working in the publishing industry, most recently at HarperCollins Christian Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
Penguin Random House has acquired 30-year-old children's indie Little Tiger Group for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tiger group
A new platform for underrepresented writers, Untitled, has launched with its first free salon taking place next month in London. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#underrepresented writers
#live events
Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday
[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#forcing publishers
#user engagement
#publishing industry
Venetia Butterfield has been promoted to the newly created role of publisher at Penguin General Books. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin general
UK home secretary says they ‘have responsibility not to do terrorists’ work for them’Internet companies who allow the distribution of banned content “should be prepared to face the full force of the law”, Sajid Javid has said, as he called on people to stop watching and sharing the livestream... Continue reading at The Guardian
[ The Guardian | 2019-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online publishers
#draw attention
#daily express
#opinion piece
#sajid javid
#full force
Penguin Life has bought Exhale: The Science and Art of Breathwork from breathing expert Richie Bostock. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin life
Lumina Datamatics has upgraded its Rights Platform with the inclusion of blockchain solution RapidRightsChain. Shorter rights acquisition time and lower costs are the main advantages coming out of this new upgrade, the company says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lower costs
#rights platform
Helen Conford, publishing director at Penguin Press, will join Profile Books to take over from Andrew Franklin as publisher in May. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#andrew franklin
#penguin press
#helen conford
#publisher role
Penguin Press imprint Particular Books will publish Cerys Matthews' new book, Where the Wild Cooks Go, later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cerys matthews