Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
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During her 2014 book tour for her self-help tome, #Girlboss, Sophia Amoruso noticed that while they waited to get their books signed, women in line would strike up conversations with one another and exchange business cards. "That was something that seemed even more important to them than the... Continue reading at AdWeek
[ AdWeek | 2018-11-19 00:00:00 UTC ]
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Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
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Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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Piatkus has acquired a "trailblazing" book about sex and consent for teenage boys in wake of the #MeToo movement. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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Jess Brittain’s university thriller returns to TV next week – with toxic masculinity and ‘snowflakes’ forming part of the dramaWe’re not in Beverly Hills any more, Toto: teen drama in 2018 is a darker, more politically-charged genre than ever. Take Riverdale, whose creator Roberto Aguirre-Sacasa... Continue reading at The Guardian
[ The Guardian | 2018-11-06 00:00:00 UTC ]
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A fundraising appeal launched to support Nosy Crow’s rights manager Ola Gotkowska, who was diagnosed with the degenerative illness Motor Neurone Disease earlier this year, has reached, and exceeded, its initial £31,000 target. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
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Penguin Random House Children's will next year publish a YA book about a transgender teenager and her brother by John Boyne, author of The Boy in the Striped Pyjamas. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Penguin Random House has unveiled two new voice-activated 'skills' for Amazon’s Alexa devices. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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Gina Centrello, president and publisher of Random House, will oversee the merged publishing lines of Random House and the Crown Publishing Group. Continue reading at The New York Times
[ The New York Times | 2018-10-19 00:00:00 UTC ]
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New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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As part of the Louisville Story Program, Iroquois High School students in Louisville, Ky., hailing from Cuba, Pakistan, Iraq, Africa, and the United States collaborated on a book of personal essays. The result? A book filled with stories of love, fear, and triumph. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-10-16 00:00:00 UTC ]
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Travel plans in the Southeast U.S. were under siege again this week, as Hurricane Michael — the seventh hurricane of the Atlantic season — set its sights on the Florida panhandle. Midweek flights in the region, including at the nation’s busiest airport, Atlanta, were expected to be affected by... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-10 00:00:00 UTC ]
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What CEO Markus Dohle calls 'a natural extension and complement' to PRH's work in Southeast Asia, the new company will have a 50-title output at the start. The post Penguin Random House Opening Southeast Asian Operation Based in Singapore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-08 00:00:00 UTC ]
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One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-26 00:00:00 UTC ]
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Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-25 00:00:00 UTC ]
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Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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Penguin Life has pre-empted the first book of dietitian Dr Megan Rossi, The Gut Health Doctor, sharing strategies for improving gut health. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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