Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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Penguin Classics to launch London pop-up bookshop

Penguin Classics will launch its first ever pop-up bookshop next month with a series of events and workshops planned. Continue reading at The Bookseller

[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Walliams targets 7+ readers with new ‘daft story’

David Walliams’ next publication, a funny story entitled Fing, "dovetails seamlessly" with his short stories and middle-grade novels, according to his publisher HarperCollins Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Apple cracks down on Facebook after it paid teens for access to their data

Program that enrolled users as young as 13 prompts Apple to ban Facebook from publishing some appsFacebook paid users as young as 13 to install an app that gave the company access to everything their phone sent or received over the internet. In response, Apple has revoked Facebook’s ability to... Continue reading at The Guardian

[ The Guardian | 2019-01-31 00:00:00 UTC ]
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Facebook paid teens to disclose their online activity in research app, report says

For years, Facebook has been paying some users $20 per month to install a research app on their phones that can collect intimate information about their online behavior and communications, according to a report published Tuesday by TechCrunch. Since 2016, users ages 13 to 35 could exchange their... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
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Books News: Penguin Random House Closes the Prestigious Imprint Spiegel & Grau

The division published best-selling books by Ta-Nehisi Coates, Trevor Noah and more. Its closing is the latest move by Penguin Random House to streamline operations. Continue reading at The New York Times

[ The New York Times | 2019-01-26 00:00:00 UTC ]
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Uniting Penguin and Random House: PW Talks with Madeline McIntosh

Penguin Random House completed moving its Penguin staff members that had been working on Hudson St. to 1745 Broadway, where Random House has long had its headquarters, on January 2. PW talked with PRH US CEO Madeline McIntosh about the move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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JKP to publish autistic teen activist's 'inspiring guide to life'

Jessica Kingsley Publishers has commissioned "an inspiring guide to life" from Siena Castellon, an autistic teen activist who won the BBC Radio 1 Teen Hero Award for her advocacy work and anti-bullying campaigning. Continue reading at The Bookseller

[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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Knights Of bookshop reaches £30,000 crowdfunding target

Publisher Knights Of has reached its £30,000 crowdfunding target to fund a bookshop selling children’s books with BAME characters. Continue reading at The Bookseller

[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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Penguin Random House pledges £15,000 to diverse children's bookshop

Publisher says it hopes to help the #ReadtheOnePercent pop-up store in south London ‘smash its target’ of £30,000, which it is crowdfunding in order to become permanentPenguin Random House has pledged £15,000 to south London’s #ReadtheOnePercent bookshop, which only stocks children’s books with... Continue reading at The Guardian

[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek

[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Dohle Reflects On Penguin Random House in 2018

In his annual year-end letter to staff, Penguin Random House CEO Markus Dohle cited the success of 'Becoming', a long list of literary awards and best book citations, and the continued global growth of audiobook sales as 2018 highlights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-13 00:00:00 UTC ]
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Bryony Gordon signs with HCG for teen mental health guide

Journalist and mental health campaigner Bryony Gordon will share her ten crucial life lessons for teenage girls in a book due to be published by Hachette Children’s Group in May. Continue reading at The Bookseller

[ The Bookseller | 2018-12-12 00:00:00 UTC ]
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Texas Republican Who Helped Write Party’s Platform Says He Is “a White Nationalist and Proud of It”

The Texas Observer published an interesting piece Tuesday about a 74-year-old Dallas-area Republican activist named Ray Myers, who was a 2016 Republican National Convention delegate for Ted Cruz and a co-author of the 2018 Texas Republican Party’s official platform. Myers recently posted a... Continue reading at Slate

[ Slate | 2018-12-05 00:00:00 UTC ]
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At FutureBook Live, Exploring ‘New Platforms, New Ways of Storytelling’

At the daylong FutureBook Live conference in London, one session tried to envision ides of publishing's future beyond book-based models. The post At FutureBook Live, Exploring ‘New Platforms, New Ways of Storytelling’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-03 00:00:00 UTC ]
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Murder trial lawyer’s hit legal memoir seeks wider audience with Quercus

Quercus is publishing the hit legal memoir of barrister William Clegg QC, who has acted as counsel in high profile murder trials including the acquittal of Colin Stagg during the Wimbledon Common Murder case and the shooting of Jill Dando. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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Online Distribution Platform Ganxy to Close

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[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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‘Giving Tuesday’: Penguin Random House Supports Worldreader, Ingram Supports Binc

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[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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