Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The latest novel from the man behind Lemony Snicket is a satire that’s missing some key ingredients. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 13:00:00 UTC ]
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The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
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Former Bloomsbury publisher Richard Atkinson is joining Penguin Press as publishing director in September. Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 17:59:21 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Penguin Books UK is publishing all four of J D Salinger’s works as e-books for the first time, as part of celebrations marking the centenary of his birth. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 05:42:10 UTC ]
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New Scottish indie press Haunt has passed a Kickstarter target for its first publication, an anthology of diverse gothic fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 01:04:16 UTC ]
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PRH business Penguin Ventures has, in collaboration with Sony Pictures Consumer Products, announced the lead UK licensing partners for upcoming film "Peter Rabbit 2". Continue reading at The Bookseller
[ The Bookseller | 2019-08-08 21:31:55 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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The latest stage in Wattpad's rapid expansion, its own new line of books is to be published in the UK market by Penguin Random House UK. The post Penguin Random House Children’s Books to Publish Wattpad Books in UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-08 09:05:12 UTC ]
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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A new Scottish literary magazine from Golden Hare Books manager Julie Danskin and writer Heather Parry has sailed past its Kickstarter target. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 14:37:35 UTC ]
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Hoping 'it helps Penguin Random House Grupo Editorial increase its presence in the Catalan-language market,' the company buys the 34-year-old La Campana. The post Spain’s Penguin Random House Grupo Editorial Buys Catalan La Campana Llibres appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-31 01:20:33 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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Penguin Press will publish a "colour bible" from Rome-based designer Riccardo Falcinelli following successful publication in Italy. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 13:33:53 UTC ]
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Outspoken soccer superstar Megan Rapinoe will offer her takes on sports and current events in a new book for the Penguin Press. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-25 19:10:34 UTC ]
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Having distributed more than 400,000 children's books last year, the PRH-Kellogg's partnership, Feeding Reading, is back this year with 125 titles on offer. The post Penguin Random House and Kellogg’s Renew ‘Feeding Reading’ Promotion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-25 05:30:50 UTC ]
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Hot off her starring role in the Women's World Cup, Megan Rapinoe has inked a two-book deal with Penguin to write adult and middle grade books on social justice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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