Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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All the variations you could ever want of those iconic orange and white Penguin book covers on your favorite medium: mugs. Duh! Continue reading at Book Riot
[ Book Riot | 2020-03-23 10:35:49 UTC ]
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Penguin Business will publish Cate Sevilla's guide to working titled How to Work Without Losing Your Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 19:49:13 UTC ]
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Looking for ways to entertain kids and teens at home? Audible has launched Audible Stories, a free service that offers family-friendly educational and entertaining audiobook content. Continue reading at Book Riot
[ Book Riot | 2020-03-19 19:24:21 UTC ]
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Penguin Random House, announces its withdrawal from New York City’s 2020 BookExpo and ReedPop’s associated public weekend, BookCon. The post Penguin Random House Withdraws From BookExpo and BookCon 2020: Coronavirus Update appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-18 19:57:06 UTC ]
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Penguin Life will publish a "timely and important" book about mental health in sport by Gary Bloom titled Head in the Game. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 22:31:22 UTC ]
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World Book Day smashed its Share a Million Stories target within 24 hours of the event, with 1,218,230 stories shared by Friday 9th March. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 08:50:21 UTC ]
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The Scottish Poetry Library has come under fire from transgender and non-binary authors for its stance against “no-platforming” authors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 19:17:37 UTC ]
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Penguin Life has triumphed in a five-way auction to publish The Modern House by design writers and entrepreneurs Matt Gibberd and Albert Hill. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 17:45:16 UTC ]
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The worldwide system of Penguin Random House, world's largest book publisher, has pulled out of London Book Fair amid the mounting COVID-19 outbreak. The post Coronavirus: Penguin Random House Pulls out of London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-03 16:18:52 UTC ]
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German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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Penguin Random House anticipates a full transition to green energy by 2022, writes Markus Dohle, well ahead of some of the new Bertelsmann guidelines. The post Bertelsmann and Penguin Random House: Climate Neutrality by 2030 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-18 18:34:48 UTC ]
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Penguin Press publicity director Rosie Glaisher is retiring next week after 32 years at the company. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 01:56:32 UTC ]
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Penguin Life will publish Good Hair: The Essential Guide to Afro, Textured and Curly Hair by British-Ghanaian hairstylist Charlotte Mensah. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 10:22:36 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian
[ The Guardian | 2020-01-14 16:30:39 UTC ]
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Pushkin Press has sold North American rights to Penguin Books US for How to be a Fascist by Italian author and politician Michela Murgia. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 03:52:42 UTC ]
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Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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