Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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TV Audiences Dip for First Night of Democrats’ Virtual Convention

Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times

[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Penguin to release audio study guides series

Penguin is to release a series of audio study guides to accompany key English literature A-level texts.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:08:23 UTC ]
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Baduza, Wood and Wilson join stars reading Penguin Classics

Penguin Random House is launching a new collection of audiobooks from the Penguin Classics list this September, featuring acting stars from "Noughts + Crosses", "Sex Education" and "His Dark Materials" as narrators. Continue reading at The Bookseller

[ The Bookseller | 2020-08-10 21:44:19 UTC ]
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How Stephen Miller went from teen troll to Trump whisperer

Review of ‘Hatemonger: Stephen Miller, Donald Trump, and the White Nationalist Agenda’ by Jean Guerrero Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 12:00:30 UTC ]
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Smith, Ottolenghi and Moran appear at Penguin Live virtual events

Penguin has announced a series of virtual, live events featuring guests including Zadie Smith, Yotam Ottolenghi, Caitlin Moran and Jeremiah Emmanuel.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 05:28:30 UTC ]
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Penguin's Great Ideas series returns

Penguin is to relaunch its non-fiction Great Ideas series after a decade's hiatus, with a new selection of 20 pocket-sized titles, featuring bespoke cover designs. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 02:20:41 UTC ]
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Penguin Random House Extends Temporary E-book, Digital Audio Terms for Libraries

Terms of sale first enacted in March to help librarians during the Covid-19 crisis will now run through the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
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Teen conservationist McAnulty shortlisted for Wainwright Prize

Teenage conservationist Dara McAnulty and author Jini Reddy are among the writers shortlisted for this year's Wainwright Prize for UK nature writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 21:04:07 UTC ]
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Mackesy and Adeola prints mark Penguin's 85th anniversary

Penguin is marking its 85th anniversary by selling a range of fine art prints from Charlie Mackesy, Dapo Adeloa and others, with all profits going to the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 15:16:15 UTC ]
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Penguin Classics Science Fiction review – a fresh look at brave new worlds

Sci-fi preconceptions are challenged by little-known marvels from James Tiptree Jr, Angélica Gorodischer and othersThe border between science fiction and mainstream literature is more permeable than booksellers or publishers would have us think. Double Booker prize-winner Margaret Atwood’s... Continue reading at The Guardian

[ The Guardian | 2020-07-27 06:00:46 UTC ]
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Penguin Business acquires survival guide from 'serial entrepreneurs' Cole and Miller-Cole

Penguin Business will publish The Business Survival Kit by Byron Cole and Bianca Miller-Cole. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 12:02:42 UTC ]
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Penguin Random House Extends Open License for Online Readings Through 2020

The program was first announced in March to encourage digital read-aloud sessions for libraries and schools forced to close by the novel coronavirus outbreak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
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Michael O’Mara and Mind to publish teen mental health guide

Michael O’Mara Books will publish Breathe Out: A Creative Guide to Happiness for Teen Minds in association with mental health charity Mind. Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 13:34:05 UTC ]
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PRH accelerates inclusion plan with targets on leadership, hires and books

Penguin Random House has published an “accelerated inclusion plan”, including a commitment on "radical and urgent action" to make its senior leadership teams representative of UK society. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 07:47:24 UTC ]
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'Know your audience and be direct,' Black Girls Book Club founders urge M&P delegates

Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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Target non-traditional media to make campaigns inclusive, Seaward says

Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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Penguin Business pre-empts Permission to Speak by Hollywood speech coach

Penguin Business has pre-empted Permission to Speak by Samara Bay, a dialect and speech coach in Hollywood.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-02 08:04:22 UTC ]
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NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Looking Ahead: Will Writers on Racial Justice Find Their Audience?

PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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