Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian
[ The Guardian | 2021-08-26 07:00:42 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 14:56:47 UTC ]
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Which of these 90s teen series do you remember? We bet you’ll be unlocking some forgotten memories with series like Pink Parrots. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:36:00 UTC ]
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The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
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Walker Books has landed Queer Up: An Uplifting Guide to LGBTQ+ Love, Life and Mental Health by award-winning podcaster, writer and speaker Alexis Caught. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 10:09:49 UTC ]
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UCLan Publishing has acquired the “funny and heart-warming” first teen novel from author and bookseller Katie Clapham. Continue reading at The Bookseller
[ The Bookseller | 2021-08-01 09:31:26 UTC ]
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The Internet has opened up new modes of self-publishing for writers: subscription services like Substack and Patreon, online releases on platforms like Gumroad, and even NFTs. Now, we’re seeing the debut (to my knowledge) of a new self-publishing model: writer Aurora Mattia has published her... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
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The Penguin Random House US staff is told in a memo that vaccinations will be required in offices reopening in September. The post Penguin Random House USA Sets September 13 to Start Reopening Offices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-13 15:41:49 UTC ]
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The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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Teresa Lim’s multi-generational memoir about a long-buried family tragedy set against the Second World War in Singapore has gone to Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2021-06-19 12:40:25 UTC ]
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This surreal school year is finally over. Here are some books to get your young readers in the swing of the season. Continue reading at Wired
[ Wired | 2021-06-15 11:00:00 UTC ]
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Penguin Michael Joseph's Laura Nicol has been appointed head of campaigns at Ebury’s Smart Hub and will be making the move next month. Continue reading at The Bookseller
[ The Bookseller | 2021-05-25 00:30:55 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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The imprint carries a unique and targeted marketing program that transforms its books into bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian
[ The Guardian | 2021-03-25 12:40:11 UTC ]
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