Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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Teens, Acne, and Body Hair

Have you noticed how YA book covers and protagonists don't exactly look like real teens? One writer considers why this may be. Continue reading at Book Riot

[ Book Riot | 2022-09-30 10:38:00 UTC ]
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Penguin Publishing Group Launches New Imprint, Thesis

The Penguin Publishing Group will launch a new imprint, Thesis, a sister imprint to the Portfolio and Sentinel imprints publishing “urgent idea-driven nonfiction.” Bria Sandford and Niki Papadopoulos will oversee the imprint's editorial operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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TikTok Beefs Up #BookTok With Penguin Random House

TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click "Add Link" and select "Book" prior to posting their video, at which point any Penguin... Continue reading at AdWeek

[ AdWeek | 2022-09-20 19:30:00 UTC ]
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Podcast Network Lemonada and Penguin Random House Team up for a Book Club

Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH--aligned with topics related to... Continue reading at AdWeek

[ AdWeek | 2022-08-31 12:13:11 UTC ]
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Frankfurt 2022: Translation, Live Audiences, Inclusivity

At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
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Penguin Acquires Rights to 'Super Sema'

Penguin Young Readers Licenses has secured the trade publishing rights for 'Super Sema,' an animated series from licensor Kukua Education Limited that began its second season as a YouTube Original on June 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
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Penguin cuts off Meal Prep King cook after misogynistic rant

Cookbook fans ‘heartbroken’ after John Clark’s derogatory outburst on social mediaThe cookbook author known as the Meal Prep King will no longer be published by Penguin Random House after he posted a misogynistic video on social media.John Clark, whose book The Meal Prep King Plan was a Sunday... Continue reading at The Guardian

[ The Guardian | 2022-08-16 17:55:17 UTC ]
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Quiz: Pick a Teen Movie, Get a YA Book Recommendation

Take this teen movies quiz to rank your favorites and receive a YA book recommendation for what to read next. Continue reading at Book Riot

[ Book Riot | 2022-08-16 10:32:00 UTC ]
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Penguin Random House’s C.E.O. Defends Bid to Buy Simon & Schuster

Madeline McIntosh argued that the publishing industry extends far beyond its biggest players, and that the government has focused on a tiny sliver of deals. Continue reading at The New York Times

[ The New York Times | 2022-08-15 22:30:20 UTC ]
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Oxford University Press Is Migrating Its Catalogue to Its Online Platform

The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
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Stephen King testifies against $2B Penguin merger

The deal between Penguin and Simon & Schuster would weaken competition and lower author pay, he said Continue reading at Crains New York

[ Crains New York | 2022-08-02 19:08:55 UTC ]
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Teens who mostly read paper books are better readers, a recent study says.

Sorry to Kindle loyalists: people who read paper books tend to be more advanced readers, according to a recent study of the reading habits of thousands of teens around the world. The study, conducted by the Organization for Economic Cooperation and Development, looked at the way teenagers in 30... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-25 17:18:30 UTC ]
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‘Fantastical claims’ and Stephen King: Penguin Random House and DOJ face off for antitrust battle

In one of the biggest antitrust showdowns of President Biden’s tenure, the Justice Department is pulling out the big guns to stop a mega-publishing merger. The Justice Department’s ambitious bid to stop Penguin Random House from buying rival publisher Simon & Schuster has started taking on... Continue reading at Fast Company

[ Fast Company | 2022-07-25 16:10:21 UTC ]
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Penguin Random House put up billboards displaying the work of LGBTQ authors in Texas and Florida.

In the midst of a deluge of book bans across the country, Penguin Random House has erected billboards featuring quotes from books by LGBTQ authors in six cities—New York City, Chicago, Dallas, Orlando, Miami and Austin. Florida’s “Don’t Say Gay” law and Texas’ anti-trans youth healthcare bills... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-19 14:46:40 UTC ]
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Penguin Classics Adds Marvel to the Literary Canon

The first three titles in the Penguin Classics Marvel Collection were released last month and we talk to Ben Saunders, professor of English and director of the Cartoon and Comics Studies minor at the University of Oregon and editorial director for the line, about his vision for the series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-06 04:00:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
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Penguin Random House to Distribute for Disney Publishing

Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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18 YA books to read with your teens this summer

One way to connect with your kids: Read their books. Two librarians offer some suggestions. Continue reading at The Washington Post

[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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Esper Says Trump Asked About Shooting Missiles Into Mexico To Target Drug Labs

“No one would know it was us,” the former president said, according to an upcoming memoir written by the former Pentagon chief. Continue reading at HuffPost

[ HuffPost | 2022-05-06 01:41:29 UTC ]
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